Field Marketing Manager

Pra Events • Chicago, IL

313d • $82,000 - $102,000 • Remote

About The Position

PRA is the market-leading business event management firm, delivering unique experiences that move hearts, minds and businesses forward. Blending Passion, Reach and Authenticity, PRA works collaboratively with clients to craft creative, multi-sensory attendee journeys to leave a lasting impression. This role is based in Chicago and is a hybrid role allowing for some days working from home and some working out of an office. You will play a key role in establishing field marketing by designing and implementing programs that enhance customer relationships, boost retention, and ultimately increase revenue, all while providing exceptional value to our customers. This involves creating and executing various campaigns to support retention and product usage, as well as managing demand generation campaigns and programs to drive opportunities for both expansion and cross-sell.

Requirements

• 7-9 years of experience in demand-oriented marketing.
• Previous experience in event planning.
• Deep commitment to understanding and enhancing the customer journey.
• Experience building relationships and demonstrating value to business partners.
• Hands-on experience managing campaigns across multiple platforms.
• Experience with marketing automation tools and processes.
• Proficiency in database segmentation for targeted marketing efforts.
• Versatile writing and editing skill set to effectively communicate with target audiences.
• Understanding of metrics to track and how to track them.
• Creative thinker with a knack for inspiring and engaging prospects.
• Effective communicator, able to have meaningful exchanges with leadership staff.
• Strong ability to build and maintain trust-based working relationships across different functional teams.
• Able to successfully navigate within varying degrees of ambiguity in a fast-paced environment.

Responsibilities

• Develop and implement comprehensive marketing strategies for clients, suppliers, and strategic partners, including hoteliers, to enhance customer expansion and retention.
• Work closely with cross-functional teams from global sales, regional sales, and other centralized roles to gather insights and information that will inform customer segmentation, targeting, and positioning tactics.
• Lead end-to-end planning, execution, and optimization of marketing campaigns including content.
• Utilize customer data and analytics to create personalized and targeted messaging and content.
• Identify and coordinate paid, earned, and owned media channels.
• Develop, implement, and measure retention programs focused on key accounts.
• Collaborate with different teams to identify and address the specific needs of target audiences including content.
• Create and manage client education and retention strategies to maintain high customer satisfaction and foster long-term client relationships.
• Oversee operations and marketing technology to enhance efficiency and effectiveness.
• Own performance tracking by analyzing key metrics such as lead generation, conversion rates, customer engagement levels, and return on marketing investments.
• Leverage data analytics and key performance indicators to measure campaign effectiveness and make data-driven decisions for continuous improvement.
• Manage marketing budget effectively, ensuring optimal allocation of resources, including technology, for maximum impact.

Benefits

• Medical Insurance
• Dental Insurance
• Vision Insurance
• 401(k) with Company Match
• Short-term and Long-term Disability Insurance
• Life Insurance
• Employee Assistance Program
• Paid Vacation Time and Paid Holidays
• Paid Sick Time
• Parental Leave
• Pet Insurance
• Flexible Spending Accounts

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Professional, Scientific, and Technical Services