Field Marketing Manager, West

Astronomer-posted about 1 month ago
$130,000 - $170,000/Yr
Full-time • Mid Level
Remote • San Francisco, CA
251-500 employees
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Astronomer empowers data teams to bring mission-critical software, analytics, and AI to life and is the company behind Astro, the industry-leading unified DataOps platform powered by Apache Airflow®. Astro accelerates building reliable data products that unlock insights, unleash AI value, and powers data-driven applications. Trusted by more than 800 of the world's leading enterprises, Astronomer lets businesses do more with their data. To learn more, visit www.astronomer.io. About this role: As a Field Marketing Manager - West at Astronomer, you will be part of a high-growth tech startup with a collaborative culture. You will report to the Senior Director, Field Marketing, Events, and ABM. You will help own and build field marketing programs for the West region to support our sales teams, drive pipeline and accelerate current opportunities. You will lead high-impact initiatives that drive revenue, pipeline, and brand awareness for your territory. Your work will encompass everything from large-scale conferences to co-branded partner events, virtual experiences, and tailored activations that showcase Astronomer’s product offerings and further Astronomer as the premiere leader in DataOps.

  • Leverage regional market knowledge to create regional marketing plans and communicate the plans to sales in a timely manner.
  • Build and execute marketing programs for the West region that integrate sales and marketing requirements that support pipeline and revenue goals.
  • Collaborate closely with counterparts on Demand Generation, Marketing Operations, and Sales to execute against regional marketing efforts with clear KPIs, goals, forecasts, workflows, and enablement plans.
  • Develop and execute demand generation marketing programs including third-party and Astronomer hosted roadshows/tradeshows, in-person and virtual executive experiences, integrated campaigns and more.
  • Forecast, evaluate, and measure impact of field marketing on sales cycles while analyzing program results, optimizing as needed.
  • Act as the subject-matter expert, maintain ongoing communications and be the go-to marketing resource with the Sales Leaders, Sales Reps, SDRs, and Regional Partners
  • Write and deploy targeted emails, social posts and landing pages to drive engagement toward your programs.
  • Deploy 1:1 ABM activations to complement broader marketing programs, leverage strategic content, expand reach within key accounts, and build champions.
  • SaaS/tech industry experience with an understanding of B2B marketing.
  • Ability to work closely with a distributed sales team across multiple geographies.
  • Strong execution skills around planning, managing, and reporting on multiple events concurrently.
  • Experience educating, developing, and partnering with stakeholders from the end users to the executive decision makers.
  • Data driven and ROI-focused approach to program execution and reporting.
  • ~30% travel required
  • Must be based in the Bay Area
  • Data industry experience with an understanding for B2B marketing.
  • Experience leveraging tools like Salesforce, Marketo, 6sense, Goldcast, CVENT/Splash.
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