Field Marketing Manager, Startups

Anthropic-posted about 23 hours ago

$200,000 - $255,000/Yr

Full-time • Manager

Hybrid • San Francisco, NY

1,001-5,000 employees

Resume

Match Score

Upload and Match ResumeTrack Jobs with Teal

As a Field Marketing Manager focused on Startups at Anthropic, you will design and execute high-impact field marketing programs that accelerate pipeline growth and deepen relationships with technical and business leaders at fast-growing technology companies. You'll work closely with our Startups Sales teams to create memorable experiences—from intimate executive dinners to conference activations—that demonstrate Claude's value and position Anthropic as the AI partner of choice for innovative companies. You'll collaborate across sales, business development, partner marketing, and customer success to ensure every event drives meaningful business outcomes. The ideal candidate thrives in fast-paced environments, brings creativity to event strategy, and obsesses over the details that transform good events into exceptional ones.

Develop and execute a comprehensive field marketing strategy for Startups segment, including executive dinners, customer panels, networking receptions, and conference activations
Partner closely with Startups Sales leadership to identify target accounts, align on event goals, and ensure programming resonates with technical founders, engineering leaders, and executives at high-growth companies
Manage end-to-end event execution including venue selection, vendor management, invitation strategy, registration tracking, and on-site logistics
Collaborate with BDR teams to drive event attendance and ensure timely post-event follow-up that converts attendees into qualified pipeline
Plan and execute Anthropic's presence at key industry conferences and partner events relevant to the startup ecosystem
Build and maintain field marketing dashboards that track leading indicators (meetings booked, attendance rates) and lagging metrics (pipeline generated, closed-won revenue)
Coordinate with partner marketing on co-hosted events with strategic partners like AWS and GCP
Create compelling event content, promotional copy, and post-event communications that reinforce Anthropic's brand and value proposition
Manage field marketing budget for Startups programs, optimizing spend based on performance data

Have 5+ years of experience in field marketing, event marketing, or demand generation, preferably in B2B technology
Have a proven track record of planning and executing events that drive measurable pipeline impact
Are highly organized with exceptional attention to detail and the ability to manage multiple events simultaneously
Build strong cross-functional relationships and can influence without authority across sales, marketing, and partner teams
Are data-driven and comfortable setting goals, tracking performance, and iterating based on results
Communicate clearly and can craft compelling event narratives that resonate with technical and executive audiences
Thrive in fast-paced, ambiguous environments and can shift priorities quickly when business needs change
Have experience with CRM systems (Salesforce) and marketing automation tools
Are passionate about AI and excited to represent Anthropic's mission at industry events
We require at least a Bachelor's degree in a related field or equivalent experience.

Experience marketing to startups, developers, or technical audiences
Background working at or marketing to high-growth technology companies
Familiarity with the AI/ML landscape and understanding of how companies are adopting AI solutions
Experience with account-based marketing strategies and coordinating with ABM programs
Track record of building field marketing programs from the ground up at scaling organizations

We offer competitive compensation and benefits, optional equity donation matching, generous vacation and parental leave, flexible working hours, and a lovely office space in which to collaborate with colleagues.

Track Jobs with Teal

Job Search Resources

•

Resume Builder

•

Marketing Manager Resume Examples

•

Marketing Manager Cover Letter Examples

Field Marketing Manager, Startups

Job Search Resources

Tools

Career Hubs

Guides

Company