Field Marketing Manager, Startups

Anthropic•San Francisco, CA

2h•$255,000 - $320,000•Hybrid

About The Position

Anthropic is hiring a Field Marketing Manager dedicated to the Startups segment, which is the fastest-growing customer segment and is expected to define how the next generation of AI-native companies adopts and builds with Claude. This role involves owning the field marketing strategy and end-to-end execution for startups in the US, working closely with the Startup Sales and Partnerships teams and leading VCs and accelerators. This is a builder role within a small, scrappy Field Marketing team, with no existing playbook to inherit. The manager will be responsible for designing the event calendar, building the VC partnership motion, running founder dinners and Demo Day activations, and creating scalable playbooks for the startup motion.

Requirements

7+ years of experience spanning a blend of Field Marketing, Demand Generation, ABM, Events at B2B technology companies, with at least 2 years in Field Marketing
Direct startup-segment experience — you have built and run programs targeting startups, founders, and developers as your primary audience, not as an enterprise field marketer who occasionally touches startups
End-to-end ownership of field marketing events and programs, hands on in both strategy and execution - this is a 0-1 building role with very little foundation in place
Repeat success across multiple companies — we are looking for a pattern of impact, scaling field or demand generation programs in different environments, not a single-company tour (however strong the brand)
VC and accelerator ecosystem fluency — existing relationships with tier-1 VCs, knowledge of Demo Day rhythms, comfort in founder rooms
0-to-1 builder DNA — you've built a field marketing motion from scratch (or rebuilt one), and you also have scaled-company tenure that grounds you operationally
Tight sales alignment — you've worked shoulder-to-shoulder with AEs and BDRs on account targeting, pre-event outreach, and post-event follow-up
Operational rigor — you can stand up vendor management, registration, follow-up workflows, and ROI dashboards without being asked
Technical credibility — you can review technical event content, brief technical speakers, and hold your own with founder/CTO audiences
Minimum education: Bachelor’s degree or an equivalent combination of education, training, and/or experience
Required field of study: A field relevant to the role as demonstrated through coursework, training, or professional experience
Minimum years of experience: Years of experience required will correlate with the internal job level requirements for the position

Nice To Haves

Direct relationships with YC, Lightspeed, Accel, a16z, or Sequoia
AI/ML field marketing experience (OpenAI, Cohere, Hugging Face, etc.)
Prior tour at an AI-native or developer-tools startup as an operator
Speaking, writing, or visible thought leadership in the startup or developer ecosystem

Responsibilities

Own the US Startups field marketing calendar end-to-end — strategy, planning, execution, and measurement
Build co-marketing partnerships with tier-1 VCs and accelerators (YC, Lightspeed, Accel, a16z, Sequoia and others), including Demo Day activations and portfolio engagement programs
Design and run founder-facing event formats — founder dinners, salons, hackathons, technical workshops, office hours — that build relationships and generate qualified pipeline
Partner closely with Startup Sales and BDRs on pre-event targeting, during-event engagement, and post-event follow-up to convert attention into pipeline
Build operational playbooks (founder dinner kit, Demo Day activation kit, hackathon kit) that the Field Marketing team can scale across regions and segments
Establish baseline metrics, dashboards, and ROI reporting for all startup field programs
Be the face of Anthropic in the startup ecosystem — credible with founders, with VCs, and with technical audiences