Field Marketing Manager - NA

MariaDB plc

10d•$120,000 - $150,000•Remote

About The Position

MariaDB is making a big impact on the world. Whether you’re checking your bank account, buying a coffee, shopping online, making a phone call, listening to music, taking out a loan or ordering takeout – MariaDB is the backbone of applications used everyday. Companies small and large, including 75% of the Fortune 500, run MariaDB, touching the lives of billions of people. With massive reach through Linux distributions, enterprise deployments and public clouds, MariaDB is uniquely positioned as the leading database for modern application development. The Opportunity: MariaDB powers applications used by billions. In North America, we need a hands-on field marketer who converts regional focus into opportunity creation and deal momentum, blending events, ABM, campaign orchestration, and AI-driven relationship marketing. You’ll be the marketing owner for NA, partnering closely with Sales, SDR, PMM, and Partner/Channel Marketing to move named accounts from interest to committed evaluation and purchase.

Requirements

You’ve owned field/regional marketing in North America and turn plans into pipeline through events, ABM, and campaigns.
You’re ABM-savvy: tier accounts, map buying committees, tailor programs by stage, and partner tightly with Sales.
You live in the data: attribution-aware, dashboard-driven, and accountable for reporting and continuous improvement.
You’re hands-on with Salesforce/Marketo (or HubSpot), ABM platforms (e.g., 6sense/Demandbase), webinar and data tools, and you use AI to prioritize accounts, personalize content, and accelerate follow-up.
You distinguish decision makers from practitioners and speak each persona’s language.
You’re a go-getter and problem solver, you spot gaps, propose solutions, and execute fast with a collaborative attitude.
You are highly organized and transparent; you enjoy the discipline of planning in advance and working in spreadsheets, Monday.com/Asana, or Notion to build simple, efficient, clear processes that keep stakeholders aligned.

Nice To Haves

Experience with database, cloud, or developer audiences; OSS/community programs; hyperscaler and SI/ISV motions; marketplace co-sell.
Public sector experience (U.S. Federal and SLED, plus Canadian public sector): familiarity with procurement cycles, RFP/RFI processes, compliance, and stakeholder navigation.

Responsibilities

Build and run the NA field plan supporting MariaDB priorities: enterprise modernization and adoption of MariaDB Cloud.
Sequence initiatives by segment and vertical (e.g., financial services, retail/e-commerce, telecom/media) aligned to regional sales goals and named account lists.
Own the NA field budget; source and negotiate vendors and sponsorships; manage POs.
Partner with Sales on tiered ABM (1:1, 1:few, 1:many). Define ICP, map buying committees (DBA, Platform Eng, App Dev, Architecture, Security, Finance/IT leadership), and tailor plays for entry, expansion, and competitive takeout.
Use intent, fit, and product signals to prioritize accounts; personalize content and outreach by stage.
Own end-to-end execution of trade shows, executive dinners, roadshows, meetups, and virtual events.
Standardize pre-event activation (invites, sequences), on-site capture (compliant, structured), and post-event follow-up (fast, persona-relevant, multi-channel).
Orchestrate buyer journeys with AI assistance: predictive account selection, content personalization, conversational follow-up, and automated recap/next-step summaries.
Build buyer enablement: curated content hubs, solution blueprints, ROI/migration tools, and mutual action plans that help committees progress confidently.
Activate community and developer touchpoints (OSS meetups, user groups) to drive advocacy and pipeline adjacency.
Partner with Sales and Customer Success to identify champions and develop case studies, customer stories, and use cases that match target personas and verticals.
Package proof for field use (slides, one-pagers, short videos, talk tracks) and keep assets fresh with measurable outcomes and clear before/after states.
Localize global plays and create region-specific programs for Enterprise Server, Xpand, MariaDB Cloud, and MaxScale.
Tailor by vertical, focusing on Financial Services, Telecom/Media, and eCommerce/Retail.
Partner with PMM to translate technical value into persona-sharp stories and align proof points, references, and enablement assets per vertical.
Collaborate with Partner & Channel stakeholders to align NA field activities with partner programs.
Plug into hyperscaler, SI/ISV, and marketplace motions to amplify reach, create economies of scale, and run repeatable plays (co-hosted events, co-sell days, joint content).
Run a weekly operating cadence with RVPs and first-line managers; set clear handoffs with SDR leadership (definitions, follow-up timing, dispositions, recycling) and maintain a tight closed loop.
Be metrics-driven to the core, live in the data, own the numbers, and report with full accountability on lead conversion, opportunity creation, stage progression, program health, and learnings.
Champion data hygiene and multi-touch attribution; test, iterate, and scale what works.