Field Marketing Manager, Financial Services

Pure Storage • NC

85d • $118,000 - $224,000

About The Position

We’re in an unbelievably exciting area of tech and are fundamentally reshaping the data storage industry. Here, you lead with innovative thinking, grow along with us, and join the smartest team in the industry. This type of work—work that changes the world—is what the tech industry was founded on. So, if you're ready to seize the endless opportunities and leave your mark, come join us.

Requirements

• Demonstrated success developing and scaling B2B marketing programs, specifically within the Enterprise and Commercial segments with a focus on the Financial Services market.
• B2B field marketing experience, focused on strategic account marketing in enterprise tech or SaaS environments.
• Proven vertical marketing expertise—ideally in Financial Services—with the ability to speak to industry-specific trends, buyer needs, and GTM motions.
• Strong understanding of the customer journey, multi-touch attribution, and end-to-end campaign development.
• Expertise in creating and executing multi-channel, integrated marketing campaigns, buyer journeys and co-marketing initiatives that result in new customer acquisition and sustained business expansion at existing customers.
• A strong analytical, data-driven mindset with the ability to translate performance metrics and market trends into compelling business cases and actionable marketing strategy.
• Exceptional execution capabilities and the proven ability to thrive in fast-paced, high-growth environments while collaborating effectively with all levels of management, peers, and external partners.
• Must be flexible and willing to travel to various locations, including international destinations if needed, to fulfill job responsibilities up to 50% of the time.

Responsibilities

• Strategically design, execute, and own the integrated marketing plan for the Americas Financial Services vertical segment to deliver high-quality pipeline and exceed regional bookings targets.
• Establish yourself as the trusted marketing advisor for the Financial Services vertical, Enterprise Line of Business, sales and partner organizations, leading cross-functional alignment and providing necessary tools and resources to maximize market impact.
• Lead the full campaign lifecycle, from collaborating with corporate teams to localize global content, to creating and managing multi-channel initiatives that engage target audiences throughout the buyer's journey.
• Drive data-driven optimization by rigorously tracking and analyzing campaign performance (KPIs, pipeline velocity, ROI) and monitoring industry/competitive trends to provide insights that maximize marketing budget effectiveness.
• Oversee and manage marketing budgets with excellence, ensuring strategic allocation and resource efficiency across all initiatives.

Benefits

• Flexible time off
• Wellness resources
• Company-sponsored team events
• Incentive pay and/or equity

What This Job Offers

• Number of Employees: 5,001-10,000 employees