Field Marketing Manager – Crop Protection

Land O'Lakes

4d • Remote

About The Position

Field Marketing Manager – Crop Protection This position is remote (virtual) and can work from home but would ideally be located within the territory of Iowa, Missouri or Wisconsin. The CPP Field Marketing Manager has responsibility for crop protection pricing and marketing execution in the assigned Sales Business Unit (BU), in this case, supporting the Central Business Unit (IA/MO/WI). Additionally, the CPP Field Marketing Manager supports development and connection of key market insights to local strategy. The role reports to the CPP & Seed Field Marketing Director Team Leader with a dotted-line report to the Central BU Sales Leader. The Field Marketing Team has responsibility for partnership between Strategic Marketing and Sales, partnering to leverage and align resources with opportunities and advocating for the team cross functionally including coordination with procurement, finance, IT, agronomy and product development, etc. The role acts as an extension of the P&L, with local ownership for executing on Marketing and Sales objectives. The Field Marketing team acts as the funnel to and from the field, providing insights to Marketing as the “voice of the field” and pushing communication and key programs to their assigned BU. This leader is highly focused on driving local strategy and execution against goals, including local strategizing and approvals of marketing funds. The role allows for increased efficiency and speed of decision-making, freeing up people leaders to manage the broader business. The Field Marketing Manager works in tangent with a regionally assigned Seed Field Marketing Manager as a part of an 12-person team comprised of 6 CPP Field Marketing Leaders across BUs and 6 Seed Field Marketers (formerly called Seed Execution Leads).

Requirements

• BS/BA in business or agricultural field.
• 10+ years of sales and/or marketing experience
• Experience with CPP business, ideally within the assigned BU (products, programs, customers, agronomic practices, etc.)
• Strong written and oral communication skills
• Ability to champion critical business needs and experience in change management to inspire and lead change initiatives
• Ability to drive organizational priorities
• Experience participating in and leading cross-functional teams
• Proven ability to influence and collaborate with stakeholders
• Ability to provide clear vision, direction and feedback
• Ability to make timely decisions and communicate appropriately
• Ability to multi-task
• Project management skills
• Experience in increasing productivity and efficiency
• Works well in group problem solving situations and has ability to develop alternative solutions
• Maintains composure under pressure and keeps emotions under control and treats others with respect, courtesy and consideration
• Ability to travel up to 30%

Responsibilities

• Leads crop protection pricing strategy & execution to include: Influencing / Executing Forecasting and Strategic planning
• Drive BU plan and identified high priority Account Plans
• Manage overall BU P&L CPP portfolio and margin
• Discretionary marketing spend management
• Allocations execution
• Support Marketing program launch and new product deployment and training
• Early Advantage target management and program execution
• Demand Creation for localized markets in collaboration with sales team
• Consults on returns exceptions and target management
• Bulk fill and package fill program
• Discontinued list execution
• Support the execution on AARx and other specific programs to increase volume, market share, and internal and owner margin
• Partner with and across Marketing teams including P&L leads, Sales Activation and Pricing / Data teams to develop and execute marketing programs tied to BU
• Communication liaison to/from Marketing to/from Sales
• Leads regional execution strategy and key account connection to include:
• Lead business planning (BU CPP plan and Account CPP plan support)
• Key Owner Engagement (direct support and relationships)
• Supplier Partner collaboration (eg. Regional level, annual programs)
• Strategic thought leadership for Advanced Acre positioning at key accounts
• Assess portfolio value to market and gain insight into value and competitive positions on a regular basis
• Works with BU sales leads and Account Managers in identifying opportunities through key product focus and profitability analysis with key customers
• Aligned retail account market intel communication
• Supply Chain collaboration to align on product positioning within BU
• Product registration awareness and positioning
• Invoice review and approval
• Returns exceptions approval
• Leads BU Level Market Intelligence & Communication:
• Market Intelligence (utilize analytics to drive regional insights, competitive intelligence, local BU-level micro market insights)
• Lead weekly calls to coordinate activities with sales business units, Seed, Services and CPP (e.g., BU Level CPP communication Calls)
• Feedback loop to Strategic Marketing 2-way Market Intelligence for the BU & WFU
• Collaboration/coaching
• Integral part of BU Leadership Team (BUL, ASM, MDA/CPPM) to align on BU strategy
• Support coaching and development of BU Sales teams and other Marketing teams (e.g., Pricing & Data)
• Coaching field sales team on program and product positioning, brand ladder, and post patent/AI positioning

Benefits

• Benefits for most full-time roles include medical, dental, vision, PTO, life & disability insurance, education assistance, a 401k and a variety of well-being resources.
• Most part-time employees are eligible for prorated PTO, holiday pay, employee development programs, prorated education assistance, and a 401(k).

What This Job Offers

• Job Type: Full-time
• Career Level: Manager