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The Field Marketing Manager at Siteimprove plays a key role in driving demand generation, pipeline acceleration, and brand awareness through localized, in-person, and virtual marketing initiatives across the US and Canadian markets. This role is responsible for executing regional campaigns, developing and managing regional events, running promotions and follow-up campaigns for North America events, and aligning closely with the sales team to ensure that marketing strategies support business growth objectives. The ideal candidate will have a blend of strategic marketing expertise, event management experience, digital marketing experience, and the ability to analyze data to optimize marketing activities.