Field Marketing, Insurance Solutions expert

Clearwater Analytics Holdings Inc.•New York, NY

57d•$100,000 - $168,000

About The Position

Clearwater Analytics is seeking a dynamic Field Marketing Lead to drive high-impact revenue generation strategies targeting our insurance sector. In this role, you'll develop and execute field marketing programs that engage financial decision-makers, leveraging your fintech and programmatic field marketing experience to contribute to growth in a dynamic market. As a Field Marketing Lead, you will collaborate with senior marketing and sales teams to implement marketing strategies that resonate with institutional investors across both private and public sectors, as well as banking and energy industries. Your responsibilities will include coordinating integrated campaigns, events, and account-based marketing (ABM) programs to drive demand and support revenue objectives. This position is ideal for a marketing professional with 7+ years of experience in B2B marketing within the financial services or FinTech space.

Requirements

Experience: 7+ years in field marketing, ABM, or demand generation, with a focus on financial services or insurance.
Industry Knowledge: Deep understanding of asset allocators, banking institutions, and energy sector organizations, including their operational needs, regulatory challenges, and decision-making processes across private and public sectors.
Leadership Skills: Proven ability to lead cross-functional initiatives and collaborate with sales and marketing stakeholders.
Event Management: Extensive experience in planning and executing events targeting senior decision-makers in asset allocation, banking, and energy sectors.
Analytical Skills: Proficiency in data-driven decision-making, with experience tracking ROI and pipeline contribution.
Education: Bachelor's degree (BA/BS) in Marketing, Business, Finance, or a related field.

Responsibilities

Develop and execute field marketing the insurance sector ensuring alignment with Clearwater's global marketing and sales goals.
Collaborate with sales leadership to identify key accounts and create tailored marketing programs aimed at driving results.
Develop messaging and field campaigns that emphasize Clearwater's value proposition and address the unique challenges faced by public and private asset allocators, banking institutions, and energy companies.
Lead a variety of marketing activities, including hosted events, tradeshows, webinars, executive programs, and targeted digital campaigns.
Drive ABM initiatives for focusing on landing and expanding the highest priority accounts of the company.
Ensure the successful execution of events and campaigns, focusing on measurable outcomes including lead generation, revenue, new logo capture, and ROI.
Work closely with product marketing to develop tailored content and sales enablement materials for asset allocators, banking institutions, and energy sector organizations.
Align with demand generation teams to create complementary digital campaigns that enhance engagement.
Partner with sales teams to gather insights, refine strategies, and deliver impactful programs that accelerate opportunities.
Define KPIs and track the performance of field marketing initiatives, including pipeline contribution and marketing-sourced revenue.
Utilize data and insights to optimize campaigns and events, ensuring continuous improvement and maximum impact.
Provide performance reports and insights to marketing and sales leadership.