Field Marketing Lead (Northern California)
About The Position
The Habit Burger Grill is looking for a Field Marketing and engagement lead to drive incremental sales and brand awareness in designated new and expanding markets. Based in Northern California and supporting restaurants throughout the region, this position will work closely with field team members (Restaurant General Managers, District Managers, Operations team) along with the Marketing team to create and execute engaging promotional events. An ideal candidate in this role will be able to work with minimal direct oversight to excite and inspire a new customer base. They will be creative, resource, a self-starter who is detail-oriented, has strong communication skills, and is results-driven.
Requirements
- Bachelor's degree in marketing, business or communications preferred.
- Minimum 3 years of directly applicable marketing experience; industry experience preferred.
- Detail-oriented, with the ability to manage multiple projects concurrently from inception through completion within specified timelines.
- Excellent oral and written communication skills.
- Ability to effectively collaborate with cross-functional teams including, but not limited to, Operations, Culinary, IT, Finance, Franchise Development, etc.
- Ability to work independently in a dynamic, high-growth, entrepreneurial environment.
- Proficient in Microsoft Office programs and basic graphic design software programs.
- Ability to travel locally, approximately 60%.
- Ability to travel to the Irvine, CA Restaurant Support Center quarterly.
Nice To Haves
- Professional marketing background with brand management experience in the restaurant or retail environment preferred.
Responsibilities
- Act as the primary marketing expert within the designated market, utilizing demographic and brand position information to craft and execute successful marketing events.
- Identify ways to boost same store sales growth through creative local marketing initiatives.
- Forge strategic partnerships with local businesses and organizations to amplify brand visibility and drive traffic to restaurants.
- Create focused events that tie into Habit's overall marketing vision and brand strategy.
- Collaborate with marketing team to develop marketing collateral, signage, and promotional materials tailored to local market preferences and brand guidelines.
- Identify sponsorship opportunities and coordinate activation strategies for local events, sports teams, and charity events to increase brand visibility and engagement.
- Work closely with social media team to capture engaging content and build brand presence within the market.
- Work with New Store Opening team to plan and coordinate exciting new store launch events.
- Present compelling event proposals and execute events within timeline and budget constraints.
Benefits
- Up to 4 weeks of vacation per year plus additional sick days
- Up to 10 Paid Holidays + 1 Floating holidays
- The company provided Recharge Days to unplug and reenergize
- Competitive bonus program for eligible roles
- Recognition-based culture.
- Comprehensive medical, dental, and vision benefits including prescription drug benefits & 100% preventative care starting on Day 1
- Healthcare and dependent care flexible spending accounts
- Employee Assistance Program available to all employees and their dependents
- Bereavement time off
- 401(k) benefit plan with a 6% matching contribution
- Up to 2 Paid Days to Volunteer for any non-profit or charitable organization important to you
- Access to LinkedIn Learning
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
1,001-5,000 employees
