Field Marketing Coordinator

Vanta

7h•Remote

About The Position

At Vanta, our mission is to help businesses earn and prove trust. We believe that security should be monitored and verified continuously, and we empower companies to practice better security and prove it with ease. Vanta has a kind and talented team, and while some have prior security experience, many have been successful at Vanta without it. As a Field Marketing Coordinator at Vanta, you'll be the operational backbone driving our field marketing programs from concept to execution, ensuring every event and activation runs seamlessly while directly supporting pipeline generation goals. Vanta's Field Marketing team builds brand awareness and generates demand through strategic in-person and virtual events, regional programs, and executive experiences. We create meaningful touchpoints that connect security and compliance decision-makers with Vanta's solutions. In this role, you'll own the end-to-end logistics and execution of regional field events while partnering closely with Sales and SDR teams to drive registrations, capture leads, and support follow-up. You'll be essential to scaling our field presence as we grow our upmarket business.

Requirements

2-5 years of experience in field marketing, event marketing, or event operations, preferably in B2B SaaS or technology
Comfortable travelling 20-30% of the time
Strong preference for this candidate to live in San Francisco or New York
Proven track record of independently managing complex, multi-stakeholder events from research to post-event analysis
Strong project management skills with ability to manage multiple events and workstreams simultaneously
Experience partnering with sales teams and aligning marketing programs to pipeline goals
Proficiency with event management platforms (Swoogo, Luma)and CRM systems (Salesforce, HubSpot)
Excellent vendor negotiation and relationship management skills
Budget management experience and demonstrated ability to deliver ROI
Ownership mindset—you identify opportunities, make decisions, and drive initiatives forward without waiting to be told what to do
Strategic thinking—you connect individual events to broader business objectives and pipeline targets
Execution excellence—you're detail-oriented and ensure flawless delivery, even under pressure
Cross-functional influence—you build strong relationships and collaborate effectively across Sales, Marketing, and Product teams
Data-driven approach—you use metrics and insights to make decisions and optimize performance
Adaptability—you thrive in a fast-paced environment and pivot quickly when priorities shift
Open to using AI to amplify their skills and strengthen their work - demonstrating curiosity, a willingness to learn, and sound judgment in applying AI responsibly to improve efficiency and impact.

Nice To Haves

Experience in security, compliance, or trust/privacy tech sectors
Background with account-based marketing (ABM) programs
Familiarity with planning events for technical audiences such as CISOs, security engineers, and compliance professionals
Experience with virtual and hybrid event formats
Existing vendor network and event industry relationships

Responsibilities

Own end-to-end planning and execution of regional field events including conferences, trade shows, regional roadshows, executive roundtables, and customer appreciation events
Lead event logistics including venue selection, vendor negotiation, budget management, staffing, shipping, AV/tech coordination, and on-site execution
Research and evaluate high-impact event and sponsorship opportunities aligned with Vanta's target accounts (ICP) and regional sales priorities
Develop event themes, messaging, and programming that resonate with security, compliance, and IT decision-makers
Serve as on-site event lead, ensuring flawless execution and serving as primary problem-solver
Partner closely with Sales and SDR leadership to align field marketing with pipeline goals and account-based strategies
Coordinate pre-event outreach campaigns to drive registrations and meetings with target accounts
Ensure seamless lead capture, routing, and follow-up processes for all events
Brief sales teams on event attendees, talking points, and follow-up priorities
Support post-event nurture campaigns in collaboration with Demand Generation
Manage sourcing, inventory, and distribution of swag, branded materials, and executive gifts for events and ABM programs
Ensure Vanta's booth presence and brand experience stands out at every activation
Coordinate shipping logistics for materials to events, vendors, and prospects
Build and maintain vendor relationships for swag, printing, and event production
Track and report on event KPIs including attendance, pipeline generated, conversion rates, and ROI
Analyze lead quality and work with Sales to refine targeting and messaging
Maintain event playbooks, vendor databases, and post-event retrospectives
Use data and insights to continuously improve field marketing performance and efficiency

Benefits

Industry-competitive salary and equity
Comprehensive medical, dental, and vision coverage, with 100% of employee-only benefit premiums covered for most medical plans
16 weeks fully-paid Parental Leave for all new parents
Health & wellness stipend
Remote workspace, internet, and cellphone stipend
Commuter benefits for team members who report to the SF and NYC office
Family planning benefits
Matching 401(k) contribution with immediate vesting
Flexible PTO policy, plus 80 hours of Sick Time
11 company-paid holidays
Virtual team building activities, lunch and learns, and other company-wide events!
Offices in SF, NYC, London, Dublin, Tel Aviv, and Sydney