Field Marketing Analyst

Aramark • New York, NY

12d • $70,000 - $85,000 • Onsite

About The Position

LifeWorks Restaurant Group, an independently operated division of Aramark, designs custom solutions for clients looking to take amenities to the next level. Our team of forward-thinkers look at each opportunity as an experience—not a requirement—and deliver out-of-this world, truly sensory experiences, feeding company culture. From the beginning of each client relationship, the team at LifeWorks Restaurant Group establishes a transparency with its partners, from space design and delivery to marketing of the final, branded product. Learn more by visiting lifeworksrestaurantgroup.com  

The Marketing Specialist is a creative, organized, and detail-oriented individual who has a passion for marketing in the food, beverage and hospitality industry. This role is responsible for executing marketing strategies to promote awareness, increase guest satisfaction, and drive profitable growth in all amenity spaces. Overall responsibilities include developing content to drive customer awareness and engagement, working with the operations and culinary teams.  

This individual will have the ability to think both creatively and strategically, while executing innovative, exciting, experience-driven solutions which continue to improve our premier program. Experience in design in Canva or other programs is necessary. Ability to communicate and work cross-functionally with a variety of teams, both internal and external is paramount to the success of this role.

Ability to develop a strong communication plan using a multi-channel approach: web site, social channels, email campaigns, menu boards, internal client communication channels, etc. is required. This role is responsible for executing and measuring the success of the marketing programs based on established KPIs.

Requirements

• Bachelor’s Degree preferably in marketing, digital comm, hospitality, or other related field from an accredited university.  
• A minimum of 3 years of marketing experience plus program development and execution.  
• Demonstrated success planning, implementing, and optimizing communications and marketing campaigns.
• Strong storytelling skills, conveying the vision and impact of marketing and menu promotions and programs.
• Expertise in digital platforms and customer journey plans
• This role is required to be in-office 5 days per week, and may involve 10% travel as business needs arise.

Responsibilities

• Responsible for driving profitable growth through a comprehensive marketing strategy and plan including activation and communication plan.
• Ability to create marketing materials via Canva or other design software is required.
• Responsible for working with operators and front-line managers to develop signage and marketing collateral 
• Develops marketing implementation plans and works with Operations and Culinary Team to activate and measure success.
• Leads the development and implementation of signage, smallwares, and merchandising.
• Meet regularly with leadership team to present new ideas and plans that deliver on client-driven project goals.
• Responsible for managing and maintaining respective updates for online café websites.
• Provide continuous support with product and program innovation, including participating in marketing presentations.
• Protect the integrity of the client brand and proprietary information.
• Builds relationship with clients, organization department heads and subgroups/community groups.
• Coordinate special events, promotions, marketing collateral, and engagement activations
• Works with the Operations, Culinary and Corporate Marketing Teams to develop Marketing Growth and Customer Engagement Plans and gathers metrics and ensure the right solutions and systems are in place.
• Works collaboratively with Marketing and Brand Leaders to ensure development of the right programs and content.

Benefits

• Aramark offers comprehensive benefit programs and services for eligible employees including medical, dental, vision, and work/life resources.
• Additional benefits may include retirement savings plans like 401(k) and paid days off such as parental leave and disability coverage.
• Benefits vary by location and are subject to any legal requirements or limitations, employee eligibility status, and where the employee lives and/or works.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees