Field Client Advocacy Manager

Rithum LinkedIn Board • Detroit, MI

12d

About The Position

Rithum™ is the world’s most trusted commerce network, accelerating how brands, suppliers, and retailers work together to deliver seamless e-commerce experiences. We provide an unmatched platform for brands and retailers, enabling them to accelerate growth, optimize operations across channels, scale product offerings and enhance margins. Today, more than 40,000 companies trust Rithum to grow their business across hundreds of channels, representing over $50 billion in annual GMV. Using our commerce, marketing, and delivery solutions, our customers create optimized consumer shopping journeys from beginning to end. Overview As the Field Client Advocacy Manager, you are responsible for building and managing a scalable client advocacy program that turns client success into a strategic growth engine for Rithum. You will identify, nurture, and leverage client advocates to create compelling stories and assets: speaker moments, case studies, quotes, reviews, and awards—that support events, digital marketing, and sales. This role sits on the Field & Events Marketing team and works in close partnership with the AMER & EMEA Field Marketing & Events Managers to embed client storytelling into regional event programs and integrated campaigns. You will collaborate cross-functionally with Sales, Client Success, Product Marketing, Partner Marketing, Content and Digital Marketing Teams to drive client-led proof points that support pipeline creation and acceleration.

Requirements

• 5+ years of experience in B2B marketing within a technology, software, or ecommerce organization, with a focus in the following areas: client marketing, advocacy/reference programs, field marketing, events, and product/content marketing.
• Demonstrated experience identifying and developing client stories, including (but not limited to) speakers, case studies, testimonials, and/or third-party reviews.
• Proven track record collaborating with Sales and Client Success to drive measurable business outcomes (pipeline creation, acceleration, or expansion) through client-led programs.
• Experience supporting or integrating client advocates into industry events and field programs, such as trade shows, executive dinners, or webinars.
• Strong understanding of core marketing and pipeline metrics and how to apply them to measure the impact of client advocacy and field marketing programs.
• Hands-on experience with CRM and marketing tools, such as UserEvidence, Salesforce, Marketo, 6sense, event platforms, or similar systems, to manage programs and report on performance.
• Excellent project management, communication, and organizational skills, with the ability to manage multiple stories, stakeholders, and deadlines concurrently.
• Demonstrated ability to build relationships with senior stakeholders, both internally (Sales, CS, Marketing leadership) and externally (client champions, partners).
• Proven experience designing, launching and/or operating a Client Advisory Board (CAB) or similar stakeholder groups, including strategy, agenda management and post meeting follow through.

Nice To Haves

• Ability to perform work during US Eastern Time (ET) or Central Time (CT) hours 8am-5pm, as this role will be highly collaborative with the global Field & Events Marketing team.
• Bachelor’s degree in marketing, communications, business, or related field.
• Experience in SaaS, ecommerce, retail, or marketplace technology environments.
• Prior experience managing a formal client advocacy or reference program, including reference calls, client councils, or advisory boards.
• Experience working with third-party review platforms (e.g., G2, TrustPilot) and integrating review programs into broader demand generation efforts.
• Experience with event management tools and platforms, such as Asana, Marketo, Cvent, Salesforce, and virtual event platforms.
• Experience collaborating with global or regional teams, particularly EMEA, to coordinate advocacy and event efforts.

Responsibilities

• Develop and execute a global client advocacy strategy that aligns with Field & Events Marketing priorities and Rithum’s overall business objectives.
• Partner closely with the AMER & EMEA Field Marketing & Events Managers to integrate client speakers, stories, and testimonials into regional event programs, including tradeshows, executive dinners, roadshows, and webinars.
• Ensure global consistency, share best practices, and balance region-specific needs with a cohesive client marketing approach.
• Conduct structured client intake interviews to understand their story and identify suitable advocacy activities (speaking, case studies, quotes, reviews, references, awards).
• Maintain an up-to-date advocate “bench” in Salesforce (or similar CRM), including advocacy status, preferred activities, story themes, consent status, and regional/industry tags.
• Drive event-driven story capture, including fireside chats, roundtables, executive dinners, webinars, and on-site video testimonials at key events (e.g., Shoptalk, Rithum Live), in partnership with the Field Marketing & Events team.
• Coordinate the production of advocacy assets in partnership with content team, including written case studies, video clips, sales slides, short write-ups, and approved client quotes, ensuring a repeatable asset bundle is created for priority stories.
• Collaborate with broader marketing organizations to amplify client stories across LinkedIn, newsletters, the website, event booths, sales enablement materials, and integrated campaigns.
• Continuously refine advocacy processes, templates, and playbooks to improve efficiency, stakeholder experience, and the consistency of client storytelling across regions.
• Support the creation and management of customer awards and recognition programs (e.g., customer awards to be presented at our customer event) to highlight innovative and high-impact customer use cases.
• Define, launch, and manage regional Customer Advisory Boards (CABs) for AMER and EMEA, including charter and membership design, meeting cadence, agenda and content planning, and systematic follow-up on insights to inform roadmap, messaging, and the customer advocacy pipeline.

Benefits

• Medical, dental and vision benefits: Affordable health care plans and company HSA contributions, starting on Day 1
• A 6% 401(k) match
• Competitive time off package with 20 days of Paid Time Off, 9 Company-Paid holidays, 2 paid floating holidays, 7 paid sick days, 2 Wellness days, and 1 Paid Volunteer Day; at 3 years of service PTO increases to 22 days, and at 5 years it increases to 25 days
• 12 weeks primary caregiver leave & 4 weeks secondary caregiver leave
• Accident, critical illness, and hospital indemnity insurance
• Pet insurance
• Legal assistance and identity theft insurance plans
• Life insurance 2x salary
• Access to the Calm app and the Employee Assistance Program
• $65/month Remote work stipend for internet
• Culture and team-building activities
• Tuition assistance
• Career development opportunities
• Charitable contribution match up to $250 per year

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 501-1,000 employees