Field & Channel Marketing Manager

ColorTokens • San Francisco, CA

1d

About The Position

ColorTokens specializes in advanced security solutions designed to safeguard organizations' assets and critical systems from cyber threats. Our flagship product, Xshield Enterprise Microsegmentation platform, empowers organizations to prevent initial compromises from escalating into damaging crises. By emphasizing proactive security measures, ColorTokens ensures comprehensive protection for critical workloads and data, enabling organizations to stay "breach ready." With a clientele spanning some of the world's largest organizations, including prominent cancer research centers, cities, and national defense departments, ColorTokens serves industries handling sensitive information and subject to stringent regulatory requirements. ColorTokens' cloud-delivered platform streamlines onboarding efforts and reduces maintenance costs for organizations. Providing pervasive protection, their platform covers data center servers, legacy systems, cloud workloads, containers, and operational technology (OT) and Internet of Things (IoT) devices. The company's recognition as a Strong Performer in the Forrester New Wave™: Microsegmentation report solidifies ColorTokens' reputation as a trusted provider of microsegmentation solutions for organizations seeking to enhance their security posture. Our culture We foster an environment that values customer focus, innovation, collaboration, mutual respect, and informed decision-making. We believe in alignment and empowerment so you can own and drive initiatives autonomously. Self-starters and high-motivated individuals will enjoy the rewarding experience of solving complex challenges that protect some of world’s impactful organizations – be it a children’s hospital, or a city, or the defense department of an entire country. Learn more at www.colortokens.com. Role Overview: We’re looking for a dynamic and results-driven Field & Channels Marketing Manager to join our high-energy marketing team. This role is ideal for someone who thrives on planning and executing high-impact events and is equally comfortable running demand generation campaigns and webinars that fuel the sales pipeline through Channel Partners. You'll work closely with our sales teams across USA regions to execute campaigns that drive awareness, engagement, and revenue.

Requirements

• Minimum of 5 years’ experience building and supporting field, channel, or demand generation marketing programs, ideally in a B2B SaaS or technology environment
• Proven experience working directly with sales teams, channel organizations, and external partners, with a demonstrated ability to build trust, influence without authority, and maintain strong stakeholder relationships
• Strong business and sales acumen, with the ability to understand account strategies, sales priorities, and how marketing influences pipeline and revenue outcomes
• Deep understanding of the end-to-end sales cycle, buyer personas, and the role marketing plays at each stage of opportunity progression
• Experience developing and executing field and channel partner marketing programs that create demand and accelerate opportunities
• Excellent project management skills, with the ability to manage multiple initiatives, stakeholders, and timelines simultaneously
• Strong analytical mindset with a fact-based approach to decision-making and optimization

Responsibilities

• Plan, execute, and manage impactful field marketing initiatives including trade shows, conferences, roundtables, and executive events in USA region.
• Own end-to-end event logistics, vendor management, booth experience, branding, and on-site execution.
• Collaborate with regional sales and business development teams to drive event attendance and maximize ROI.
• Track, analyze, and report on event performance, leads, pipeline contribution, and revenue impact.
• Develop and manage a global webinar calendar aligned with campaign themes and sales priorities.
• Collaborate with internal SMEs and product teams to develop compelling webinar content.
• Drive webinar promotion and attendee acquisition through integrated marketing campaigns.
• Analyze webinar success metrics and continuously optimize engagement and conversion.
• Gather market intelligence and analyze competitor initiatives to inform strategy, messaging, and prioritization of demand generation tactics
• Manage budget and work cross-functionally to execute campaigns efficiently and deliver ROI
• Build and manage a demand generation calendar across regions and partners to create transparency and alignment with sales and channel stakeholders
• Maintain campaign performance dashboards and track key metrics using HubSpot and Salesforce.
• Support integrated regional campaigns with digital, email, and content-based programs to build awareness and generate qualified leads.
• Partner closely with Sales and Channel Account Manager(s) to ensure joint marketing initiatives align with sales strategies, account plans, target personas, and revenue goals for each region and channel partner, building strong rapport and credibility as a strategic marketing partner
• Apply a strong understanding of SaaS buyer personas and sales cycles to design campaigns that support opportunity creation, acceleration, and close

Benefits

• Work on a cutting-edge cybersecurity product in a fast-paced startup environment.
• Collaborate with a world-class team of engineers and security experts.
• Opportunity to learn, grow, and make a real impact from day one.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 101-250 employees