Facebook Media Buyer

High 5 Games • Anywhere, NJ

1d • Remote

About The Position

A Facebook Media Buyer is responsible for planning, executing, and optimizing paid advertising campaigns on Meta platforms like Facebook and Instagram to meet specific goals and maximize ROI. Key duties include managing budgets, defining and targeting audiences, analyzing performance data, and adjusting ad strategies through the Meta Ads Manager to improve results Join the leader of the fastest-growing segment of online entertainment – Casino Gaming. Developing for the land-based, online, mobile, and social markets, High 5 has created hundreds of games that are played in 150 countries on six continents. High 5 is actively building out the most entertaining social casino gaming experience on both web and mobile platforms, offering a very dynamic, multi-disciplinary, high-learning environment for you to grow within. High 5 employs a diverse and eclectic group of talented professionals, from brilliant Mathematicians, Software Engineers and Game Designers who construct the technology platforms, to decision-enabling Data Scientists who aggregate data feeds from around the globe, to universe-expanding Artists whose imaginations allow them to craft intricate new worlds. Life at High 5 is anything but ordinary. See us at https://www.high5games.com/

Requirements

• Analytical skills: Ability to analyze data and use insights to inform action plans.
• Marketing knowledge: Strong understanding of digital marketing principles and best practices.
• Platform proficiency: Expertise in using the Meta Ads Manager to create, manage, and optimize campaigns.
• Organization: Strong organizational and prioritization skills to manage multiple projects and deadlines.
• Communication: Good verbal and written communication skills for reporting and team collaboration.
• Adaptability: Ability to learn new concepts and systems quickly and stay up-to-date with the fast-changing digital media landscape.
• Attention to detail: High level of accuracy in managing campaigns and data.
• Media buying experience: Typically requires 3-5 years of experience in media buying.
• Digital advertising experience: Proven experience with digital media buying, particularly with platforms like Facebook Ads Manager, is crucial.
• Analytical experience: Experience analyzing campaign performance data and using it to optimize strategies is essential.
• Budget management: Experience managing and optimizing advertising budgets is required.
• Bachelor's degree: A degree in marketing, advertising, communications, or a related field is often a prerequisite.
• Certifications: Certifications, such as Facebook Blueprint, can be highly valued

Nice To Haves

• Experience with direct-to-consumer (DTC) marketing or a background in a specific industry.

Responsibilities

• Campaign management: Set up, monitor, and optimize paid ad campaigns on platforms such as Facebook, Instagram, and others within the Meta ecosystem.
• Budget management: Allocate and manage ad spend to ensure campaigns stay within budget and achieve objectives.
• Audience targeting: Define and target specific audiences based on demographics, interests, and behaviors.
• Performance analysis: Analyze campaign data to understand what is working and what is not.
• Optimization: Adjust targeting, bidding strategies, and ad creatives based on performance data to improve results and ROI.
• Reporting: Prepare and deliver performance reports, updating spreadsheets and tracking key metrics.
• Troubleshooting: Identify and fix issues that may block campaign growth or performance.
• Maintain required documentation: (recruiting tracker, ATS – interview notes, etc.) and report progress to management.
• Performs other related duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level