Experience and Performance Intelligence Analyst

New York Life • New York, NY

4d • $90,000 - $115,000 • Hybrid

About The Position

When you join New York Life, you are joining a company that values career development, collaboration, innovation, and inclusivity. You will have the opportunity to grow your career while developing personally and professionally through various resources and programs. New York Life is a relationship-based company and appreciates how both virtual and in-person interactions support our culture.
In the Experience and Digital Marketing department, New York Life is evolving how it understands and designs experience. We’ve recently stood up and Experience and Performance Intelligence function to unify how we measure, learn and optimize across every touchpoint. Our team integrates marketing, product and experience data to show how brand health, marketing channels and experiences work together to drive value for the company.
This role is responsible for analyzing and connecting key marketing efforts to business results, with a focus on the impact of brand media and sponsorships. The role will partner with leadership to develop measurement frameworks and develop clear, actionable insights that reflect the cumulative effect of brand and performance investments. Success in this role requires balancing multiple priorities while ensuring measurement strategies align with broader organizational goals.
At New York Life, collaboration is at the heart of our culture. You will be expected to engage in cross-functional teamwork, partnering closely with peers to share insights and collectively drive impactful results. Your ability to foster strong relationships and communicate effectively with diverse teams will be essential in delivering high-quality work and advancing organizational goals.

Requirements

• 5+ years of experience in marketing analytics, with strong exposure to media measurement
• Hands-on experience with Adobe Analytics and Tableau
• Working knowledge of tagging implementation that powers analytical tools (Adobe Launch, media pixels)
• Solid understanding of attribution methodologies, marketing effectiveness tools (e.g., MMM) and media performance frameworks
• Strong analytical and problem-solving skills, with attention to detail
• Highly collaborative, with the ability to influence and align across stakeholders
• Proactive and self-directed, comfortable navigating ambiguity
• Excellent organizational and prioritization skills, with the ability to manage competing demands
• Strong communication skills, with the ability to tell clear, compelling data stories

Responsibilities

• Analyze marketing and media performance to identify drivers of business outcomes and optimize ROI
• Be able to understand and apply modeling work that ties marketing efforts to sales impact (e.g., Marketing Mix Modeling)
• Partner with leadership on strategic measurement frameworks and apply those frameworks to tactics, closing the loop between strategy and execution
• Conduct comprehensive analysis of brand measurement and media performance to pinpoint key drivers of business outcomes and maximize return on investment (ROI).
• Build and maintain dashboards and reporting using Adobe Analytics and Tableau
• Translate complex data into clear, actionable insights for diverse stakeholders
• Partner with cross-functional teams (media, brand, product, analytics) to align on measurement and strategy
• Manage multiple projects simultaneously, prioritizing based on business impact
• Proactively identify opportunities to improve measurement, reporting, and processes

Benefits

• We provide a full package of benefits for employees – and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs. Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed