Executive Director

Experience Senior Living•Lone Tree, CO

18d•$150,000 - $175,000

About The Position

The Executive Director (ED) is the business leader and brand owner of The Reserve community, accountable for total performance across financial results, resident experience, and team culture. This role goes beyond traditional operations. The ED is responsible for curating a luxury, hospitality-driven living experience, driving premium positioning in the market, and leading a high-performance team that consistently delivers at a non-negotiable standard. Success in this role requires executive presence, strong business acumen, and direct ownership of outcomes, including occupancy, NOI, resident satisfaction, and brand reputation.

Requirements

5-8 years of senior leadership experience with full P&L accountability in senior living, luxury hospitality, or a comparable service-driven environment
Proven track record of driving occupancy growth, revenue performance, and NOI results
Demonstrated ability to personally influence and support high-value sales, including engagement with prospective residents and families
Experience operating in a high-end or service-focused environment with elevated expectations for quality, presentation, and experience
Strong ability to build, lead, and hold high-performing leadership teams accountable
Demonstrated business acumen, including budgeting, labor management, and performance analysis
Clear executive presence, with the ability to represent the community with confidence and professionalism

Nice To Haves

Bachelor’s degree preferred; state licensure (or ability to obtain) as applicable

Responsibilities

Own full community P&L, including occupancy, rate strategy, revenue growth, and expense management
Drive pricing strategy aligned with premium brand positioning, ensuring the community competes at the top of the market
Analyze performance trends (occupancy, conversion, labor, margin) and take decisive action to address gaps
Balance investment in resident experience with disciplined cost management to drive long-term value
Establish clear financial expectations for department leaders and hold them accountable to performance
Set and enforce a non-negotiable standard of excellence across all aspects of the community, including environment, service delivery, presentation, and team behavior
Ensure operations are seamless and “invisible” to residents by proactively identifying and eliminating friction points before they impact the experience
Curate and continuously elevate a highly personalized, anticipatory resident experience, ensuring services, programming, and interactions reflect individual preferences and lifestyles
Maintain a strong, visible presence throughout the community, engaging regularly with residents and families to build trust, loyalty, and meaningful relationships
Establish and reinforce white-glove service expectations, ensuring every interaction reflects professionalism, warmth, and attention to detail
Lead and model elevated service recovery, addressing concerns quickly, personally, and with a solutions-oriented approach that strengthens resident confidence
Personally lead and influence the sales process, particularly with high-value and VIP prospects, through direct engagement, relationship-building, and closing support
Position The Reserve as a lifestyle-driven, luxury offering, ensuring all messaging, tours, and interactions reflect exclusivity, personalization, and value beyond care
Partner closely with Sales to drive conversion, urgency, and premium pricing, regularly reviewing pipeline, strategy, and individual prospect approach
Actively participate in key sales activities, including tours, follow-up strategy, events, and relationship cultivation with prospective residents and families
Maintain a strong external presence in the market, building relationships with referral partners, influencers, and local networks that align with a high-end brand
Ensure alignment between the experience promised during the sales process and the experience delivered post move-in
Build and lead a hospitality-driven, high-performance culture where expectations for service, professionalism, and accountability are consistently reinforced
Set and maintain a clear talent bar by recruiting, developing, and retaining leaders who embody The Reserve standards and elevate team performance
Provide direct, timely, and actionable feedback to leaders, addressing performance issues with urgency and clarity
Coach and develop department leaders to operate with confidence, ownership, and a service-first mindset
Ensure disciplined, consistent execution across all departments, maintaining alignment between operational performance and resident experience
Maintain an environment that reflects luxury standards in presentation, service, and attention to detail, with no visible gaps or inconsistencies
Conduct regular walkthroughs and observations to proactively identify and resolve operational issues before they impact residents
Drive a culture of anticipation and prevention, where issues are addressed before they surface and operations run seamlessly
Ensure compliance with regulatory requirements while preserving a high-end, hospitality-driven environment