Executive Director Strategy

Passport Brand Design•New York, NY

3d•Hybrid

About The Position

With offices in Newport Beach, New York, Toronto and Montréal, Passport Brand Design (a VML company) is rapidly putting itself on the map as a trusted brand partner. We’re passionate about offering creative leadership to global businesses seeking direction on high-level brand strategy, evergreen and seasonal campaigns, and creative executions across all touch points. Our holistic approach to brand identity begins by creating a strategic positioning and brand purpose, which is then translated into a core creative idea that has the power to align teams and guide a fully integrated marketing process. We are looking for people who love what they do, who want to stay inspired and inspire others, who want to do great work and work with great people. .Who we are looking for: The Executive Director Strategy is a seasoned strategic leader responsible for elevating Brand Strategy at Passport Brand Design. This role demands a highly experienced and innovative individual capable of driving full-funnel strategic excellence across a top client for the agency, fostering team growth, and elevating the visibility, quality and scoping representation of strategy and the strategy team within their book of business. This role requires a results-oriented person with a proven track record of driving commercial effectiveness, developing groundbreaking insights, delivering award-winning executions, leading successful teams and influencing C-suite executives. This is an integrated role necessitating fluency across brand and CX strategy. Please note this role is to work on a leading North American client in the nicotine category on a wide variety of brands.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field
15+ years of experience in brand and CX strategy, marketing, or a related field with CPG and technology category experience a plus
Proven track record of leading and managing high-performing teams, and passion for developing talent
Exceptional strategic thinking and analytical skills
Strong communication, presentation, and interpersonal skills, with the ability to effectively engage and influence C-suite executives
Demonstrated ability to develop and execute innovative brand strategies that deliver measurable business results
Experience with new business pitches and client relationship management
Strong understanding of effectiveness measurement

Responsibilities

Strategic Leadership & Client Growth: Develop and execute innovative brand strategies that deliver measurable business results
Proactively identify and present growth opportunities to existing clients, partnering closely with Client Leadership
Ensure appropriate scoping of strategic projects across the book of business, balancing resources and maximizing impact
Thought Leadership & Innovation: Conduct original research and analysis to generate groundbreaking insights that inform strategic recommendations.
Develop innovative strategic frameworks and methodologies that push the boundaries of brand strategy
Originate and champion big ideas that win in the marketplace, driving significant impact for our clients
Invent new artifacts and approaches to expand our ability to engage target audiences
Drive use of VML Strategic Toolkit across teams including use of shared artifacts such as the creative brief and process, the growth challenge and WPP Open
Build cross functional integration between BX, CX and Commerce strategic capabilities – demonstrate how to deliver an effective connected brand
Lead new business pitches, craft compelling narratives and strategic frameworks and ideas that win new clients
C-Suite Engagement & Influence: Confidently present to and engage with C-suite executives, creating compelling narratives and fostering productive discourse
Provide strategic counsel to C-suite stakeholders that directly and positively impact their business
Effectively navigate complex organizational dynamics and influence key decision-makers to achieve high-stakes outcomes
Change Management & Execution: Adapt approach in real-time to ensure winning outcomes, regardless of the situation or dynamic
Team Development & Mentorship: Lead, manage, and mentor a diverse team of strategists, fostering a culture of collaboration, innovation, and professional growth
Contribute meaningfully to the growth and well-being of each team member, providing guidance, support, and opportunities for development
Drive a high-performance culture within the team, setting ambitious shared goals and empowering individuals to achieve their full potential