Executive Director, Programmatic (NY/Chicago Only)

We Are Rosie•New York, NY

10d•Onsite

About The Position

Are you a visionary leader ready to shape the future of programmatic media? Do you thrive on driving innovation, ensuring compliance, and leading teams to operational excellence? This is your chance to be the driving force behind our programmatic media strategy. As the Executive Director, Programmatic, you'll be the architect of our vision, setting the standard for both manual and AI-driven campaign management. You'll lead high-level partnerships, champion cutting-edge technologies, and ensure our client remains at the forefront of industry advancements.

Requirements

Education: Bachelor's degree required; advanced degree strongly preferred.
Experience: 12+ years of experience in programmatic campaign buying, with a minimum of 3 years in executive leadership.
Platform Expertise: Recognized expertise with DV360, The Trade Desk, Amazon DSP, Vistar, CM360, Tableau, and related platforms.
Leadership Skills: Visionary leadership, strategic thinking, and strong governance skills.
Business Acumen: Financial and operational acumen for managing large-scale budgets.
Management Prowess: Proven experience in managing large teams and driving strategic initiatives.

Nice To Haves

Executive-level certifications in programmatic platforms.
Demonstrated thought leadership in AI, automation, and agentic campaign management.
Mastery of data feeds, APIs, and enterprise ad reporting systems.
Familiarity with data orchestration tools and automated error detection.
Experience leading organizational change to adopt automation while preserving manual expertise.
Advanced proficiency with data visualization, analytics, and business intelligence tools.

Responsibilities

Define and Govern: Establish the enterprise-wide vision and strategy for programmatic media, seamlessly integrating manual and automated (AI, agentic) approaches.
Build and Maintain: Collaborate with product, technology, and data teams to construct and sustain robust pipelines across DSPs, ad servers, and reporting systems.
Lead Development: Spearhead the creation of organizational frameworks, standards, and best practices for campaign management.
Oversee Partnerships: Manage cross-functional teams and high-value partnerships with publishers and technology partners, fostering innovation, value, and operational excellence.
Synthesize and Present: Translate complex data and AI-driven analytics into actionable strategic insights for executive leadership.
Manage and Mitigate: Oversee enterprise-level budgets, ensure compliance, and implement effective risk mitigation strategies.
Report on Impact: Deliver executive-level reporting on efficiency, savings, and the business impact of hybrid execution strategies.
Champion Transformation: Drive initiatives focused on automation, workflow optimization, and process transformation.
Communicate Effectively: Prepare and deliver executive communications, including board-level presentations, strategic reports, and organizational updates.
Develop Talent: Mentor, manage, and develop programmatic team members, cultivating a culture of growth, collaboration, and excellence.
Ensure Compliance: Uphold organization-wide adherence to brand, privacy, and regulatory standards.
Anticipate Trends: Proactively identify and respond to industry trends, platform innovations, and emerging technologies.