Executive Director, Integrated Investment (Global Technology Client)

Omnicom Media Group US PHD•New York, NY

16d•Hybrid

About The Position

PHD is a global communications planning and media buying agency network delivering smart strategic thinking and creative innovation for the world’s leading brands. Brilliant media thinking is in our DNA. A culture of thought-leadership, creativity and innovation has seen us grow from a challenger agency in the UK, to a global leader with over 6,000 employees in over 100 offices worldwide. We combine the latest industry insight with the best creative minds to produce planning innovation and create award-winning work for some of the world’s largest advertisers. Finding a better way is our ethos and sums up how we approach everything – from a new client brief to the way we work. About the Role: The Head of Media Investment & Activation is a leadership position responsible for developing, negotiating, and executing holistic media investment strategies across all LOBs (Eats, Mobility and Parent Brand) and channels (traditional, digital, social and emerging). This role oversees the activation of media plans, ensuring optimal efficiency, innovation, and ensuring the vision laid out by the strategy team is properly enacted. The position reports to the Client Business lead (CBL) and collaborates closely with Strategy, Mar Sci, Operations, and all respective investment verticals. It is imperative to foster a strong relationship and understanding of all resources and products available within the agency to ensure success.

Requirements

Strategic thinker with a deep understanding of the media landscape and platform-specific best practices.
Exceptional negotiation and relationship management skills.
Proven ability to lead in a fast-paced, dynamic environment with multiple priorities.
Excellent communication and presentation skills, able to influence at all levels.
Collaborative, solutions-oriented approach with a growth mindset.
Strong leadership presence and experience managing, mentoring, and inspiring teams.
Demonstrate strong commercial acumen in media negotiation and partnership management.
Ensure campaign activations are delivered on time, on budget, and of the highest quality.
Provide clear, strategic communication to executive leadership and cross-functional teams.
Champion measurement, transparency, and continuous improvement.

Responsibilities

Develop and implement multi-channel investment strategies that align with business objectives, audience insights, and brand priorities.
Lead JBP negotiations and partnerships with media vendors to secure best-in-class value, premium inventory, and advantageous terms.
Collaborate closely with the Sports Investment team to ensure maximizng the value of its official NFL partnership, while also identifying and evaluating opportunities with additional leagues
Oversee campaign activation and process development ensuring flawless execution, transparency, and adherence to brand safety, and compliance
Co-Develop measurement roadmap with marketing sciences ensuring campaigns are driving key business outcomes
Foster strong relationships with agency partners, media owners, and internal stakeholders to unlock innovation and drive first-mover opportunities.
Stay ahead of industry trends, emerging platforms, and cultural moments to maximize impact and relevance.
Translate data and insights into actionable investment recommendations and executive-ready reporting.
Lead, mentor, and upskill a high-performing media activation team.
Identify and deploy AI solutions that enhance operational efficiency, reduce manual workload, and allow for greater emphasis on strategy development and thought leadership