Manager, Integrated Investment

Omnicom Media Group US PHD•New York, NY

12d•$50,000 - $95,000•Hybrid

About The Position

PHD is a global communications planning and media buying agency network delivering smart strategic thinking and creative innovation for the world’s leading brands. Brilliant media thinking is in our DNA. A culture of thought-leadership, creativity and innovation has seen us grow from a challenger agency in the UK, to a global leader with over 6,000 employees in over 100 offices worldwide. We combine the latest industry insight with the best creative minds to produce planning innovation and create award-winning work for some of the world’s largest advertisers. Finding a better way is our ethos and sums up how we approach everything – from a new client brief to the way we work.

Requirements

Bachelor's degree, preferably with a concentration in Advertising, Marketing, Communications, or related field
A minimum of four (4) years of video buying experience
Substantial knowledge of multiple video platforms and passion for the video space
Digital fundamentals including tagging & pacing, data management concepts including demand side platform (DSP) activation and programmatic buying (PG & PMP)
Linear fundamentals including plan analysis, allocation management, and post campaign analyses
Proficient with trafficking and reporting tools relevant to the digital advertising industry, ensure flawless execution for trafficking, launch and quality checks for all media campaigns pre-planning to post analysis
Competency in account management processes
Strong knowledge of and skill using inventory applications including but not limited to DoubleClick (DCM), DV360, Trade Desk, Amazon DSP, comScore, iSpot, Donovan Data Systems (DDS), MediaOcean Prisma, and equivalents; Microsoft Office Suite especially Excel and PowerPoint
Proficient mathematical abilities
Demonstrates both good verbal and written skills. Is a good listener
An appreciation of the complexity of the cross-platform landscape and a thirst to continue learning as the space evolves
An analytical eye to extract trends from large data sets and a creative mind to translate said trends into insightful learnings
An overall desire to be influential in junior talent’s media education is imperative; patience to simplify concepts to ensure their full understanding is required

Responsibilities

You will implement and sustain processes to ensure the successful execution of all Video products and contribute to the continued growth of the client and agency business
Thoroughly understand the video landscape and client business by staying abreast of the digital and linear marketplace activity through constant analysis and education
Seek out a strong cooperative relationship with multiple business counterparts (Strategy and Research Teams, Creative Agencies, Vendors)
By nature, be curious and open to investigating unique opportunities to reach the target consumer yet prepared to provide a point-of-view, recommendation, and alternative options to the various digital media tools in the marketplace
Accountable for results and reporting, which can in part be defined as execution of the media plan; measuring media performance and optimizing site/placement after reviewing campaign results; offering tactical alternatives based on client needs and requests
The Manager is a mentor to junior staff, delegating responsibilities that will simultaneously meet business goals and contribute to their development, create timelines to help manage deadlines and time management; and to provide directional and timely feedback