Executive Director, Data Science

Omnicom Media Group US H&S

16d•$170,000 - $250,000•Hybrid

About The Position

Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time. Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation. The Data Science team is pivotal in the delivery of modern agency services. We are tightly integrated with marketing science teams to deliver on and exceed our clients’ business goals.

Requirements

Hands-on programming language skills (SQL, Python, R, etc)
Demonstrated experience with machine learning techniques, causal models, etc. to support the analysis of information
Presentation and communication skills
Experience working with non-technical teams
Clear understanding of digital clean rooms, and their related concepts and strategy
Certifications in any of the following: Meta (Blueprint), SQL, Python, R (online)
Expert-level domain knowledge of business/industry
A university degree in mathematics, computer science, statistics or related field, and 15+ years of experience in informatics work in academia, advertising, management consulting, marketing or digital consulting

Nice To Haves

Knowledge of agency-side execution process is desirable, but not required

Responsibilities

Provide technical subject matter expertise and data science thought leadership within assigned accounts.
Partner with Planning teams to support end-to-end audience strategy by leading the data source onboarding, leveraging advanced ML techniques to build, scale and deploy audiences across various platforms/ publishers
Partner with the Activation team to help develop best in class technical solutions to optimize campaign performance
Provide SME for developing short, medium and long term analytical and clean room roadmaps
Expert storyteller, who can help decode complex analytical solution and results to technical and non-technical audiences via a compelling narrative
Contribute to building the data science practice by providing technical oversight to other DS team members across the agency
People Management: Coach and mentor direct reports by supporting their career progression. Help with task delegation and assignment across the practice for ad hoc requests as needed.
Stay "in the know" and on top of latest trends in the various industries/verticals to be able to seamlessly translate business problems into analytical solutions.
Provide data science support for account and agency growth opportunities.
People Management: Coach and mentor direct reports by supporting their career progression. Help with task delegation and assignment across the practice for ad hoc requests as needed.