Executive Director, CRM

Cheil Dallas•Plano, TX

8d•Hybrid

About The Position

The Executive Director, CRM is a senior leader responsible for defining, building, and scaling the agency’s CRM discipline while delivering modern, data-driven CRM programs that meet clients’ goals for personalization, speed, and agility . This role oversees a multidisciplinary team across account management, strategy, creative, and analytics, and partners closely with technology and development teams to architect best-in-class CRM ecosystems.

Requirements

15+ years in CRM, lifecycle marketing, or customer strategy, with experience in senior leadership roles.
Proven track record building or scaling CRM teams and disciplines in an agency or organization.
Deep expertise in CRM strategies, personalization, segmentation, automation, and omni-channel activation.
Proven experience leading CRM strategy and operations using platforms such as Adobe Campaign (incl. RT-CDP), Salesforce Marketing Cloud, Braze, or similar.
Strong proficiency in project-management processes and tools (Adobe Workfront, Jira, Confluence), with the ability to enforce operational governance, workflow discipline, and cross-functional alignment.
Strong understanding of creative strategy for CRM, modular content systems, and channel-specific best practices.
Demonstrated ability to design and scale CRM organizations and cross-functional workflows.
Exceptional client leadership, communication, and team-building skills.
Experience driving CRM transformation in large enterprise or agency environments.
Strong partnership experience with technology and development teams on martech implementations and data infrastructure.
Exceptional communication, client leadership, and cross-functional collaboration skills.
Passionate, positive, and solution-oriented.
Open to travel, extended hours, and weekend work as necessary.
Greater Dallas area proximity required : This is a hybrid position. The agency is located in Plano, Texas, a suburb of Dallas. The ideal candidate must be able to regularly meet with local clients and be available for in-person leadership activities as needed.