EVP, Global Field Marketing

Salesforce•San Francisco, CA

About The Position

Salesforce is seeking an Executive Vice President (EVP) to lead the global Field Marketing team and Demand Generation engine. Reporting directly to the Chief Marketing Officer (CMO), this role is at the intersection of field strategy and execution—owning the marketing motions that drive Agentic Enterprise adoption throughout every region and market segment. The EVP will serve as a close strategic partner to the Chief Revenue Officer (CRO) and Operating Unit (OU) sales leaders, creating a coordinated global demand generation strategy tied directly to pipeline and revenue.

Requirements

15+ years of marketing leadership experience, with significant tenure in global field marketing at a large-scale enterprise software or technology company.
Demonstrable experience leading global field marketing organizations across multiple regions and segments.
Proven ability to partner closely with sales leadership (ideally at the CRO level) to align marketing investment directly to revenue outcomes.
Exceptional executive communication and presence with the ability to influence and operate in a highly matrixed organization.
Deeply analytical mindset, able to connect marketing investment to pipeline, ACV, and business outcomes with precision.
Bold and action-oriented leader, comfortable leading through ambiguity and moving fast with real accountability.
Track record of building and motivating diverse, global teams at scale.
Customer-centric orientation, with a strong understanding of how the enterprise software market operates.
Fluency in AI-powered marketing tools and a commitment to building an agent-first marketing organization.

Responsibilities

Own and execute a unified global field marketing and demand generation strategy across all OUs, ensuring alignment with the Agentic Enterprise narrative and key revenue priorities.
Lead the global demand generation engine, driving pipeline coverage and delivering against annual revenue targets through a systematic pipeline creation and engagement model.
Partner closely with the product CMOs and OU sales leaders on account-based strategies for enterprise, commercial, and industry segments.
Champion the use of AI and data to unify demand signals, lead scoring, routing, and automated engagement into a single, cohesive system.
Serve as a critical strategic partner to the CRO and OU sales leaders, ensuring field marketing resources and programs are closely aligned to revenue priorities and quota attainment.
Collaborate with Events, Product Marketing, Campaigns, and Communications teams to ensure field programs ladder into the five global Agentic Enterprise campaigns.
Establish and evolve clear, executive-level measurement frameworks that draw a direct line from marketing investment to the company's most important growth metrics.
Build and lead a high-performing, geographically distributed team, fostering a culture of accountability, experimentation, and AI-first marketing execution.
Responsible for managing the global field marketing budget and maintaining operational rigor in a dynamic environment.