EVP, Director of Brand Strategy, Consumer

Omnicom Health•New York, NY

About The Position

We are looking for an exceptionally talented EVP, Director of Brand Strategy - Consumer to lead Brand Strategy for all Consumer accounts at our mid-sized healthcare communications agency. You are a thought leader who is highly adept and well-versed in the craft of brand experience grounded in the consumer mindset related to health. You have in-depth knowledge of the strategic challenges facing our clients and offer innovative solutions. You are excited by the opportunity to reimagine and redefine strategic standards and offerings across the Agency. You inspire and mentor your direct reports to be fully integrated team members and client advisors on their accounts. You are the conduit to Omnicom Health network partners, bringing new solutions forward to elevate the agencies thinking and to maximize opportunities. You do this all by being the ultimate purveyor of creativity savvy, and hustle - applying it to business, brands, experiences, and connections. Strong executive presence, proven leadership and an innovative mindset are all critical to success.

Requirements

Minimum 15 years prior work experience, preferable at an agency environment and with strategic department (Rx pharmaceutical experience required; consumer strategy experience outside of pharma a plus)
Significant healthcare experience and strong passion for creating consumer relevance for high-science brands
Experience in leading efforts across a wide array of brand strategy needs, new business, presentations and workshops
Proven track record of building out Agency strategic offerings and structure
Experience managing a team or department required

Responsibilities

Serve as the connector: Provide leadership and oversight for all consumer strategy efforts, including but not limited to, customer mindset and behavioral data, clinical brand relevance, consumer brand strategy, and customer experience.
Think holistically: Create and manage high-functioning, cross-specialty teams from across the strategy disciplines to ensure we are thinking holistically. Partner closely with engagement strategy and analytics teams to ensure ideas are cohesively and effectively brought to life to influence consumer behaviors
Be indispensable: In partnership with agency account leadership, develop strong client relationships by serving as the strategic partner who pushes boundaries without losing the client’s or internal team’s confidence
Expand beyond the typical: Find the right insights and inspiration needed to sell new thinking
Go beyond the brief: Deeply understand the clients’ needs and develop robust multifaceted strategies to drive breakthrough consumer creative, ultimately leading to business growth
Be a catalyst for great creative ideas and help inspire our creative teams to do the best work in the world
Create new: Partner with engagement strategy and innovation teams to develop inventive approaches for our clients to prototype new ways of connecting with patients and consumers
Embrace technology: Bring innovation and technology into solutions, engaging OH innovation experts to push our thinking
Build tools: In partnership with the executive leadership team, input into the agency’s strategic plan and develop and productize offerings
Be a key growth driver: participate in new business opportunities, generating consumer insights, strategies, and flawlessly delivering a winning narrative for pitches
Be a voice of authority: Contribute to industry expert opportunities and strategic & creative thought leadership for the agency
Be a leader: Manage, develop, and inspire your team of consumer brand strategist to perform at their highest level