EVP, Decisioning

dentsu•New York, NY

38d•Remote

About The Position

This role is remote-friendly; preferred candidates based in Seattle. As the EVP, Decisioning, you will build and lead a cross-disciplinary team and will help unify these teams, supporting greater thought leadership, efficiencies, strategic direction, and alignment across the agency. We are a department that specializes in turning data into actionable insight to drive media outcomes. Working closely with the clients and agency leads to be the industry leading voice of analytics innovation, build and lead a team of incredible talent, and continually improve operational efficiencies. The EVP has extensive experience in identifying solutions in sprawling media measurement marketplace and has the business mindset to convert into strategic opportunities for our client. They will help to ensure data accuracy and consistent reporting by identifying opportunities to improve processes and procedures and then driving the implementation of these solutions across the clients and agency. The EVP is both an expert in the state of the marketplace today and connected to the data/measurement/technology industry with an eye on evolving our relationship for the future. This role is a crucial collaborative partner to our strategy, audience science, media tools, ad tech, data, digital, and operational teams across the agency. You have a background in advertising media measurement, ad/mar technology, and exposure to addressable identity solutions. In addition, the candidate will have knowledge of People Based Marketing, brand research, and measurement across personalization and segmentation, all broadcast and digital media, database, and web analytics, as well as testing methods. You will have experience working closely with ad operations teams, a strong quantitative background, with working knowledge of new data set identification and onboarding. This person should also possess the expertise required to lead and continue building an innovative team, as well as the confidence to work with our internal executive team and senior clients. We're looking for a high-energy collaborator who is experienced working across complex pieces of business. You are required to have proven experience building strong relationships with both internal teams and clients. With business acumen and client charisma, the candidate will navigate and understand the client's culture, business objectives, and media strategy, and will have an appetite for innovation. This role will report to the Chief Data and Analytics Officer

Requirements

15+ years relevant Media or Analytics experience
Bachelor's Degree is required in Statistics, Economics or a related quantitative field
Client-facing experience within media agencies, managing the analytics business for a portfolio of clients
Excellent verbal and written communication skills, with the ability to convey and package technical findings in simple terms
Agency departmental leadership ability
Executive partner management and vision setting
Demonstrated thought leadership within the digital marketing or analytics industries
Possess an understanding of media planning and buying, with a focus on media metrics
Analytics experience within an integrated or digital communications or media agency preferred
Experience with Data Visualization and Storytelling
Drive the efforts to improve our measurement capabilities, such as enhancing methodology and establishing processes on in-channel and cross-channel incrementality, effectiveness, and efficiency
Understanding of relational databases and programming languages (e.g., SQL, R, or Python)
Experience with data sourcing, evaluation, onboarding and integration
Be mindful of privacy and security: ensure that data handling meets legal and ethical standards to protect the agency and customers and their data
Working knowledge of machine learning, statistical testing, and regression modeling
Familiarity with attitudinal survey methods
Demonstrate understanding of Ad/MarTech landscape across digital, mobile, and their advantages/limitations
Experience with Ad Tech platforms, including DoubleClick (DBM, DCM), Adobe (Analytics, AMO, AAM), Marin, and Prisma
Understanding of media and digital reporting tools, familiarity with data sets, tools, and vendors, including IAS, DMPs, Nielsen DAR, and other media performance, viewability/valid/on target, and audience reporting platforms and tools

Responsibilities

Oversee tools, technology and platforms utilized for the client
Lead agency development efforts for analytics, including new and organic business pitches
Drive process and procedures to support efficiency and consistency
Drive strategic thinking and leadership for data analytics, insights and innovation
Develop close working relationships with the client teams
Help to set the vision for measurement, reporting, and analytics across all lines of business
Support and drive the client "test and learn" philosophy for measurement