Events Marketing Manager, North America

Planet • San Francisco, CA

7d • Hybrid

About The Position

Planet is looking for a strategic Events Manager to support our go-to-market plans in North America. Reporting to the Sr. Director of Regional Marketing, you will be responsible for strategically planning and executing a diverse range of hosted, sponsored, and partner events that contribute to pipeline creation, brand awareness, and customer growth. You will work closely with sales and marketing to deliver high-quality, impactful experiences.
This is a full-time, hybrid role which will require you to be in our San Francisco HQ or Arlington, Virginia office 3 days per week.

Requirements

• 4+ years of event, regional or field marketing experience with a track record of effectively managing events from end to end
• Bachelor’s degree in Marketing, or equivalent
• Experience planning high-touch, bespoke events, and large-scale trade shows
• Disciplined approach to event management from strategic planning and flawless execution to post-event lead management and reporting
• Analytical mindset for measuring event performance, analyzing ROI, and providing data-driven recommendations for future event strategies.
• Experience creating and executing events that directly support ABM strategies

Nice To Haves

• A track record of delivering memorable events that engage audiences, differentiate Planet, and exceed pipeline goals
• Success in building strong partnerships with sales teams to align on event goals, objectives, and execution tactics
• Ability to organize, prioritize, and execute multiple ongoing events under tight deadlines
• Proficiency in marketing automation tools and CRM systems to track event effectiveness, monitor engagement, and measure ROI for future planning

Responsibilities

• Lead the strategy and execution for regional events and high-touch experiences tailored to key audiences
• Creatively plan and execute impactful events that reach new audiences, accelerate sales opportunities, and strengthen customer relationships
• Partner with Sales, Customer Success, and Marketing to align event plans with ABM strategies
• Influence marketing pipeline metrics and other key performance indicators through successful event delivery and follow-up

Benefits

• Comprehensive Medical, Dental, and Vision plans
• Health Savings Account (HSA) with a company contribution
• Generous Paid Time Off in addition to holidays and company-wide days off
• 16 Weeks of Paid Parental Leave
• Wellness Program and Employee Assistance Program (EAP)
• Home Office Reimbursement
• Monthly Phone and Internet Reimbursement
• Tuition Reimbursement and access to LinkedIn Learning
• Equity
• Commuter Benefits (if local to an office)
• Volunteering Paid Time Off

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level