Event Sales Team Manager

Optimum•Oakland, NJ

10d•$84,583 - $138,958

About The Position

We are Optimum, a leader in the fast-paced world of connectivity, and we're on the hunt for enthusiastic professionals to join our team! We understand that connectivity isn't just a luxury anymore – it's a necessity that empowers lives, fuels businesses, and drives innovation. A career at Optimum means you'll be enabling progress and enhancing lives by providing reliable, high-speed connectivity solutions that keep the world connected. We owe our success to our amazing product, commitment to our people and the connections we make in every community. If you are resourceful, collaborative, team-oriented and passionate about delivering consistent excellence, Optimum is the Company for you! We are Optimum!Job SummaryThe Manager – Event Sales Team is responsible for leading the strategy, planning, and execution of events that drive market penetration, accelerate sales, and elevate Optimum’s brand presence. This role oversees a team of Event Representatives, acting as both a strategic leader and brand ambassador. The Manager – Event Sales Team partners with cross-functional teams and community stakeholders to ensure every event delivers measurable results and deepens engagement with customers, prospects, and partners across key markets.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field preferred.
3–5+ years of experience in event marketing, sales operations, or community engagement, with at least 1–2 years in a supervisory or management capacity.
Proven ability to lead teams and deliver measurable results in a field-based or decentralized environment.
Strong communication, planning, and organizational skills.
Experience in using CRM and event performance tracking tools; Salesforce preferred.
Ability to manage multiple projects under tight timelines in a fast-paced, dynamic environment.
Willingness to travel frequently and work flexible hours including weekends.
Ability to stand for long periods and transport equipment and materials for event setup.
Must possess and maintain a valid driver’s license in good standing within the state of current residence.

Nice To Haves

Telecommunications or retail experience is a plus.

Responsibilities

Own the development and execution of a market-specific annual event strategy that supports sales and brand goals.
Partner with Area Marketing to align event plans with key market priorities and sales initiatives.
Identify high-impact opportunities to showcase the brand at community and regional events.
Recommend offers, tactics, and messaging that will maximize engagement and conversions at each event.
Build and sustain relationships with community leaders, government officials, and event vendors to facilitate successful events.
Manage and mentor a team of Event Representatives; provide coaching, performance management, and career development.
Create and implement training programs to drive best-in-class field execution.
Lead resource planning, scheduling, and on-site logistics to ensure optimal staffing and coverage to meet sales objectives.
Foster a performance-driven culture that is aligned with company values and sales objectives.
Track and analyze event KPIs, including lead generation, sales conversions, and return on investment.
Ensure all leads are captured, tracked, and followed up with in a timely manner.
Conduct post-event evaluations and present insights and recommendations to senior leadership.
Use data to refine event strategy, improve team productivity, and drive continuous improvement.
Collaborate with Sales, B2B, Retention, Field Ops, and other teams to maximize ROI and integrate events into broader sales and marketing efforts.
Communicate event plans, project milestones, execution results, and learnings across stakeholders to ensure transparency and alignment.
Support regional go-to-market efforts and share best practices across markets.
Stay informed on market trends, customer behavior, and competitive activity to optimize event strategies.
Identify emerging event formats and community engagement opportunities effectively.
Test new event types and evaluate performance for scalability.