Event Marketing Manager

Poppulo•Denver, CO

52d

About The Position

Are you searching for an opportunity to play a key role in driving the dramatic growth of a highly successful software company? At Poppulo, we're working on what's next in communications and workplace technology. As a pioneer in this industry, we understand that meaningfully reaching every employee is hard. And so is managing office space in a hybrid world. And so is improving the customer and guest experience. We exist to make each of these things easier. We exist to bring harmony to our customers. And we do that at enterprise scale. Our omnichannel employee communications, customer communications, and workplace experience platform is trusted by over 6,000 organizations today, reaching more than 35M employees and delivering content to 500,000+ digital signs. We know there's no such thing as a "perfect" candidate - we're all a work in progress and are growing new skills and capabilities all the time. We encourage you to apply for a position with Poppulo even if you don't meet 100% of the requirements. We believe in fostering an environment where there is a diversity of perspectives, in hopes that we can all thrive. We're looking for a strategic and creative Event Marketing Manager to lead the planning, execution, and optimization of our event marketing initiatives. This role is critical in driving brand awareness, customer engagement, and pipeline growth through both virtual and in-person events. You'll work cross-functionally with sales, product, and customer success teams to deliver memorable experiences that resonate with our target audience

Requirements

3-5 years of experience in event marketing, preferably in a B2B SaaS environment.
Proven track record of managing successful events that drive measurable business outcomes.
Strong project management and organizational skills with attention to detail.
Excellent communication and interpersonal skills.
Ability to thrive in a fast-paced, collaborative environment.
Experience with digital signage solutions for event environments (e.g., interactive displays, real-time content updates, branded digital experiences).
Familiarity with event tech platforms.
Understanding of lead capture and CRM integration for event follow-up.

Responsibilities

Develop and execute the event marketing strategy for industry conferences, trade shows, webinars, and customer events.
Own end-to-end event planning including budgeting, logistics, vendor management, booth design, and post-event follow-up.
Collaborate with sales and marketing teams to align event goals with pipeline and revenue targets.
Manage event promotion campaigns across email, social media, and paid channels.
Track and analyze event performance metrics to optimize ROI and inform future strategies.
Coordinate with content and design teams to ensure consistent brand messaging and visual identity.
Maintain a calendar of events and ensure timely execution of all deliverables.
Coordinate with Stakeholders, and other departments as needed for Summits and additional featured and hosted events.