Event Marketing Manager

nitra • New York, NY

4d • $90,000 - $115,000

About The Position

We're looking for: We’re looking for an experienced Event Marketing Manager to own the strategy, planning, and execution of our conference and event marketing efforts. This role is responsible for using events as a core go-to-market and demand generation channel—driving brand awareness, pipeline growth, and meaningful customer and prospect engagement. You will lead events end-to-end, from strategy and vendor coordination to on-site execution and post-event performance analysis, working closely with Sales, Demand Generation, and Leadership.

Requirements

• 4–7+ years of experience in event marketing, field marketing, or experiential marketing
• Proven experience managing conferences, trade shows, or large-scale events
• Strong project management skills with the ability to manage multiple events simultaneously
• Experience partnering closely with Sales and GTM teams
• Comfortable managing budgets, vendors, and external stakeholders
• Strong communication and organizational skills
• Experience in B2B, SaaS, or high-growth environments
• Familiarity with CRM and event lead capture tools
• Experience tying events directly to pipeline and revenue impact

Responsibilities

• Own the end-to-end event marketing strategy across conferences, trade shows, and hosted events
• Identify, evaluate, and manage participation in industry conferences and third-party events aligned with GTM priorities
• Plan and execute all aspects of events, including booth strategy, sponsorships, speaking opportunities, and experiential activations
• Partner with Sales and Demand Generation to align event goals with pipeline, lead generation, and revenue targets
• Manage event timelines, budgets, logistics, vendors, and external partners
• Develop event messaging in collaboration with Product Marketing to ensure consistent positioning
• Coordinate pre-event promotion, including email invites, landing pages, and paid or partner-driven promotion
• Support on-site execution, including booth staffing, lead capture processes, and sales enablement
• Own post-event follow-up strategy, including lead handoff, nurture coordination, and performance reporting
• Measure and report on event ROI, including leads generated, pipeline influenced, and qualitative outcomes
• Continuously test and improve event formats, sponsorship strategies, and attendee engagement tactics

Benefits

• Equity - Everyone at Nitra is an owner. When the company wins, you win.
• Competitive Salary - You’re the best of the best, and your salary will reflect your experience and reward your contributions to Nitra.
• Health Care - Your health comes first. We offer comprehensive health, vision, and dental insurance options.
• Retirement Benefits - Your financial stability matters to us so we provide a generous employer 401K match.
• The base salary range for this full-time position is $90k - $115k + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Please note that the compensation details listed reflect the base salary only, and do not include bonus, equity, or benefits.
• Nitra values diversity. We are committed to equal opportunities and creating an inclusive environment for all our employees. We welcome applicants regardless of ethnicity, national origin or ancestry, gender, race, religious beliefs, disability, sex, sexual orientation, age, veteran status, genetic information, citizenship, or any other characteristic protected by law.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed
• Number of Employees: 11-50 employees