Event Marketing Manager

Lexipol LLC • Frisco, TX

2d • $80,000 • Hybrid

About The Position

The Event Marketing Manager owns end-to-end strategy, execution, and optimization of Lexipol’s largest tradeshows, client events, and speaking engagements — ensuring our presence drives measurable awareness, engagement, and pipeline growth.
The ideal candidate combines strong project management skills with creative event strategy and a data-driven mindset. You’ll manage high-visibility events from concept through reporting and mentor others to deliver a consistent, professional brand experience.

Requirements

• 5+ years of experience in event marketing, tradeshow, or experiential marketing roles.
• Proven success managing large-scale B2B events from strategy to execution.
• Strong understanding of lead capture, ROI reporting, and attribution.
• Strong budget management and vendor negotiation experience.
• Proficiency with event management software (e.g. Cvent, / iCapture).
• Excellent project management, communication, and leadership skills.

Nice To Haves

• Hands-on experience with Salesforce, Marketing Cloud Account Engagement (formerly Pardot), Wrike.
• Experience in SaaS or B2B technology sectors.
• Experience in public safety or government sectors.

Responsibilities

• Develop and maintain the annual event calendar in collaboration with the Senior Manager, ensuring strategic prioritization and alignment with pipeline objectives.
• Own Tier 1 national tradeshows, client events, and major conferences end-to-end, including timelines, logistics, staffing, housing, budgets and promotional activities pre- and post-event.
• Coordinate and communicate with all internal and external stakeholders on event details, logistics, goals and expectations.
• Collaborate across Marketing team to leverage events as a promotion channel for active campaigns.
• Ensure compliance with brand standards across all event assets.
• Represent Lexipol professionally on-site at events across the U.S.
• Own key vendor relationships (booth design, production, logistics, printing).
• Manage Tier 1 event budgets, contracts, and vendor negotiations.
• Oversee inventory planning and promotional items with support from the Specialist.
• Collaborate with Senior Manager on process standardization, technology optimization and capacity planning.
• Track campaign performance to measure and analyze the success of each event and propose improvements to enhance lead generation, ROI and optimize future events.
• Ensure all events are listed on the marketing calendar
• Identify speaking opportunities, develop submissions, and manage presenter coordination and logistics.
• Collaborate with Content, Brand and Product Marketing to align messaging and content.
• Ensure all speaking engagements are leveraged for awareness and lead generation.

Benefits

• Lexipol offers a competitive base salary, monthly, quarterly, or annual incentive and a comprehensive benefits package including 401(k) with Company match and a flexible paid time off plan.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 251-500 employees