Event Marketing Manager
About The Position
Emerald is seeking a Marketing Manager to support Connecting Point Marketing Group (CPMG), a B2B brand that organizes and hosts trade events that build and serve communities by connecting buying executives and suppliers to build relationships and business partnerships within a variety of industries. We are looking to grow the business and how we reach our target markets. Reporting to the VP of Sales and Marketing, this hands-on role will be instrumental in the development and project management of marketing materials and event deliverables in support of 15+ annual events. The Event Marketing Manager will be responsible for submitting, coordinating, and tracking all creative briefs to assigned Emerald graphic design/creative team, as well as outside vendors/agencies to ensure projects are completed on-time and on-budget.
Requirements
- Relevant marketing experience, preferably in B2B events
- Exceptional project management, planning, prioritization, organization, and multi-tasking skills with a strong attention to detail
- Outstanding communicator, able to interact professionally with all levels of staff, both internal and external, especially mid to senior management
- Ability to meet project deadlines and perform under pressure
- Proactive self-starter, able to work with minimum supervision and thrives in a very fast-paced/collaborative environment
- Experience managing social media platforms and content tools a plus
- Excellent copywriting and editing skills
- Experience with Hubspot or other marketing automation platforms
- Experience with Salesforce.com or other CRM systems a plus, but not required
- Highly motivated team player with a great attitude
- Proven experience creating and deploying email marketing campaigns
- Microsoft Office experience (Word, Excel and PowerPoint)
- Adobe Creative Suite experience (Illustrator, Photoshop, In-Design, Acrobat Pro) preferred
- Knowledge of WordPress or other web-based CMS platforms a plus
- 10-15% travel required in support of events
Responsibilities
- Works closely with VP of Sales and Marketing, other marketing counterparts, management and other customer facing teams to spearhead and manage marketing deliverables
- Sales and audience recruiting team marketing support
- Oversee event collateral sales and recruiting kits; inspire new ideas/creativity in these deliverables
- Assist with email campaigns utilizing Hubspot and Saleforce.com
- Cultivate and integrate new ideas and campaigns that align with both sales and recruiting goals
- Project management of 15+ event directories (print/digital) with marketing project coordinator, Emerald creative team, and print vendors
- Experience developing inbound and outbound marketing content that resonates with event target audiences
- Development and deployment of event surveys as well as tabulating/reporting results post event
- Assist with social media presence across all 15+ event pages (LinkedIn) and 1 corporate Instagram page as it relates to annual social media growth plan.
- Manage post event resources at the conclusion of each event (photo, videos, and other content)
- Serve as key point of contact to outside marketing vendors (agencies, printers, videographers, and photographers)
- Manage and track all assigned event deliverable projects
- Other marketing projects as determined
Benefits
- unlimited vacation for exempt employees
- flexible working locations
- 401(k) plan with a company match
- medical/dental/vision coverage with inclusive provisions including transgender services and fertility benefits
- parental and caregiver leave
- dependent, commuter and FSA benefits
- professional development programs like Toastmasters
- mental wellness tools
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
1-10 employees
