Event Marketing Manager

Lexipol • Frisco, TX

38d • $80,000 • Hybrid

About The Position

The Event Marketing Manager owns end-to-end strategy, execution, and optimization of Lexipol’s largest tradeshows, client events, and speaking engagements — ensuring our presence drives measurable awareness, engagement, and pipeline growth. The ideal candidate combines strong project management skills with creative event strategy and a data-driven mindset. You’ll manage high-visibility events from concept through reporting and mentor others to deliver a consistent, professional brand experience. This is done through working in these areas of focus: Event Management (50%) Develop and maintain the annual event calendar in collaboration with the Senior Manager, ensuring strategic prioritization and alignment with pipeline objectives. Own Tier 1 national tradeshows, client events, and major conferences end-to-end, including timelines, logistics, staffing, housing, budgets and promotional activities pre- and post-event. Coordinate and communicate with all internal and external stakeholders on event details, logistics, goals and expectations. Collaborate across Marketing team to leverage events as a promotion channel for active campaigns. Ensure compliance with brand standards across all event assets. Represent Lexipol professionally on-site at events across the U.S. Vendor, Budget, and Operations Management (20%) Own key vendor relationships (booth design, production, logistics, printing). Manage Tier 1 event budgets, contracts, and vendor negotiations. Oversee inventory planning and promotional items with support from the Specialist. Collaborate with Senior Manager on process standardization, technology optimization and capacity planning. Reporting and Optimization (20%) Track campaign performance to measure and analyze the success of each event and propose improvements to enhance lead generation, ROI and optimize future events. Ensure all events are listed on the marketing calendar Speaking Engagements (10%) Identify speaking opportunities, develop submissions, and manage presenter coordination and logistics. Collaborate with Content, Brand and Product Marketing to align messaging and content. Ensure all speaking engagements are leveraged for awareness and lead generation.

Requirements

• 5+ years of experience in event marketing, tradeshow, or experiential marketing roles.
• Proven success managing large-scale B2B events from strategy to execution.
• Strong understanding of lead capture, ROI reporting, and attribution.
• Strong budget management and vendor negotiation experience.
• Proficiency with event management software (e.g. Cvent, / iCapture).
• Excellent project management, communication, and leadership skills.

Nice To Haves

• Hands-on experience with Salesforce, Marketing Cloud Account Engagement (formerly Pardot), Wrike.
• Experience in SaaS or B2B technology sectors.
• Experience in public safety or government sectors.

Responsibilities

• Develop and maintain the annual event calendar in collaboration with the Senior Manager, ensuring strategic prioritization and alignment with pipeline objectives.
• Own Tier 1 national tradeshows, client events, and major conferences end-to-end, including timelines, logistics, staffing, housing, budgets and promotional activities pre- and post-event.
• Coordinate and communicate with all internal and external stakeholders on event details, logistics, goals and expectations.
• Collaborate across Marketing team to leverage events as a promotion channel for active campaigns.
• Ensure compliance with brand standards across all event assets.
• Represent Lexipol professionally on-site at events across the U.S.
• Own key vendor relationships (booth design, production, logistics, printing).
• Manage Tier 1 event budgets, contracts, and vendor negotiations.
• Oversee inventory planning and promotional items with support from the Specialist.
• Collaborate with Senior Manager on process standardization, technology optimization and capacity planning.
• Track campaign performance to measure and analyze the success of each event and propose improvements to enhance lead generation, ROI and optimize future events.
• Ensure all events are listed on the marketing calendar
• Identify speaking opportunities, develop submissions, and manage presenter coordination and logistics.
• Collaborate with Content, Brand and Product Marketing to align messaging and content.
• Ensure all speaking engagements are leveraged for awareness and lead generation.

Benefits

• Lexipol offers a competitive base salary, monthly, quarterly, or annual incentive and a comprehensive benefits package including 401(k) with Company match and a flexible paid time off plan.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 251-500 employees