Event Marketing Manager

Hw Media•Dallas, TX

72d•Hybrid

About The Position

We are seeking an Event Marketing Manager with a strong B2B marketing background and domain expertise in mortgage and/or real estate. This role leads end-to-end marketing for our conferences, summits, and special events—from go-to-market strategy and audience growth to newsletters, social media, creative direction, and on-site execution. You'll partner closely with editorial and events operations to drive registrations, elevate brand experiences, and deliver measurable ROI. The ideal candidate is a brave, creative marketer who isn't afraid to test bold ideas, own outcomes, and pivot quickly based on results. This role requires travel for on-site event support.

Requirements

4+ years of B2B marketing experience with a focus on event marketing; proven experience in the mortgage, real estate, or broader housing ecosystem required.
Demonstrated success in B2B conversion marketing.
Excellent copy writing and editing skills with a portfolio of newsletters, emails, landing pages, and social copy.
Strong creative judgment; experience briefing and collaborating with designers.
Highly organized, deadline-driven, and calm under pressure; strong project management across concurrent campaigns.
Bachelor's degree in Marketing, Communications, or related field (or equivalent experience).
Ability and willingness to travel for events as needed, including occasional evenings/weekends.

Nice To Haves

Preferred familiarity with:
CRM and marketing automation (e.g., HubSpot), email marketing/newsletter platforms, Slack, and project management tools.
Presentation and creative tools (Google Slides, Canva, Figma).
Social scheduling/analytics tools (e.g., native platforms, Hootsuite, Sprout), GA4/Looker Studio.

Responsibilities

Event marketing strategy: Own the go-to-market plan for each event, including positioning, value propositions, audience segmentation (lenders, servicers, real estate brokers/teams, title, appraisal, tech, investors), channel mix, and campaign timelines.
Campaign management: Build and execute integrated campaigns across email, newsletters, social, web, content partnerships, and paid media; develop creative briefs, content calendars, and nurture journeys that move prospects from awareness to registration.
Content and copywriting: Draft compelling newsletters, promotional emails, landing page copy, speaker spotlights, and social posts; maintain consistent voice, conduct A/B tests, and optimize for opens, CTR, and conversions.
Social media management: Develop channel strategies (e.g., LinkedIn, X, Instagram), oversee daily posting and community engagement, coordinate live coverage during events, and leverage speakers/partners for amplification.
Creative direction: Provide clear creative briefs and feedback to design; oversee asset development for digital ads, organic social, and web; propose innovative concepts based on data and trends.
Analytics and reporting: Support KPIs (registrations, pipeline influence, channel performance, CAC, NPS); instrument tracking; report insights and iterate.
On-site support: Travel to events; coordinate on-the-ground comms, social coverage, signage/brand moments, and manage real-time pivots with poise under pressure.