Event Manager

Black Duck Software, Inc.•Burlington, MA

About The Position

Black Duck Software, Inc. helps organizations build secure, high-quality software, minimizing risks while maximizing speed and productivity. Black Duck, a recognized pioneer in application security, provides SAST, SCA, and DAST solutions that enable teams to quickly find and fix vulnerabilities and defects in proprietary code, open source components, and application behavior. With a combination of industry-leading tools, services, and expertise, only Black Duck helps organizations maximize security and quality in DevSecOps and throughout the software development life cycle. We’re looking for an Events Manager to collaborate with our North America marketing team to drive engagement, pipeline growth and revenue for sales through our global events program. This role is ideal for candidates with a passion for event marketing, experience in B2B technology, and an proven track record of orchestrating hosted events, trade shows and virtual events across markets. You will collaborate closely with Sales, Product Marketing, and Demand Marketing teams to identify target shows, develop personalized strategies to reach prospects and customers, and deliver compelling campaigns that translate into revenue. Tracking and managing budgeted marketing expenses associated with events and reporting on ROI results are key components of this role. This position reports to the Sr. Manager, Global Events.

Requirements

2+ years of event marketing experience, preferably in a B2B technology company
Travel required to tradeshows and events 50%
Bachelor’s degree or equivalent in marketing, event management, or related field
Demonstrated organizational skills and strong verbal and written communication abilities
Ability to work within tight timeframes and on multiple projects
Knowledge of event best practices
Interest and experience in the application of AI for marketing
Cybersecurity and/or software development industry experience preferred

Responsibilities

Assist in the coordination and planning of Black Duck trade shows, hosted events, internal conferences and seminars
Coordinate within established budgetary and procedural guidelines including vendor management, financial tracking and reporting, promotion, and follow up
Collaborate with marketing team and other internal stakeholders to optimize promotion and event attendance
Order trade show services, program-manage deliverables, develop booth programs, and manage booth staff
Write compelling and engaging copy for event landing pages, email campaigns, social media promotion and other event-related content as needed
Research and evaluate existing and new tradeshows
Analyze and report on event ROI and impact
Assist in event execution - venue selection and negotiation, vendors, creative/design, deliverables, logistics, and operations
Maintain annual calendar of global events
Manage inventory of all event related items