Esports Partnerships & Brand Activation Manager

Asus•Fremont, CA

23h•$80,000 - $120,000•Onsite

About The Position

We are looking for an Esports Partnerships & Brand Activation Manager to expand our presence in the competitive gaming ecosystem through strategic partnerships, sponsorships, and creator collaborations. This role focuses on identifying and activating opportunities with esports teams, players, and events then translating those partnerships into impactful content, brand credibility, and product adoption for our gaming peripherals, and other product lines. The ideal candidate understands the esports landscape, knows how to evaluate partnership value, and can turn esports moments into marketing leverage across content, social, and campaigns.

Requirements

4–7 years of experience in esports marketing, partnerships, or gaming marketing
Strong understanding of esports ecosystem (teams, leagues, tournaments, creators)
Experience managing partnerships, sponsorships, or influencer programs
Ability to connect brand goals with esports opportunities

Nice To Haves

Experience working with gaming or tech brands
Familiarity with peripherals GTM cycles, and launch planning
Experience with global–local marketing coordination

Responsibilities

Esports Strategy & Partnerships Identify and secure partnerships with esports teams, players, leagues, and tournament organizers
Evaluate opportunities based on brand alignment, audience reach, and ROI potential
Build and maintain relationships with key stakeholders in the esports ecosystem
Brand Activation & Campaign Integration Develop and execute esports activation plans tied to product launches and GTM initiatives
Ensure partnerships translate into content, storytelling, and measurable brand impact
Coordinate event-based activations, sponsorship deliverables, and on-site opportunities
Content & Marketing Integration Collaborate with social, video, and editorial teams to amplify esports partnerships
Turn esports moments (wins, tournaments, player stories) into engaging content opportunities
Ensure consistent integration of peripherals into esports narratives and content
Influencer & Player Collaboration Manage relationships with pro players and esports creators
Oversee product seeding, usage integration, and testimonial development
Ensure consistent content output from partners (UGC, social posts, event coverage)
Performance & ROI Tracking Track partnership performance (reach, engagement, content output, brand lift)
Evaluate effectiveness of esports investments and optimize future strategies
Provide clear reporting to leadership on impact and opportunities