ESP Sales Manager

Good Sam Enterprises•Englewood, CO

6d•$69,825 - $101,850

About The Position

ESP Sales Manager Good Sam is a leading provider of Extended Service Plans (ESP), committed to delivering exceptional protection and customer experience to RV owners nationwide. As we continue to scale our ESP business, we are seeking a high-impact, results-driven ESP Sales Manager to lead our inside sales team and directly drive revenue growth for this business unit. This leadership role is responsible for overseeing all aspects of the ESP Sales team, including performance management, coaching, strategy execution, and operational excellence. The ideal candidate brings demonstrated success leading inside sales teams, preferably within a high-volume, metrics-driven sales environment. We offer a competitive salary, uncapped commission, performance bonuses, and a comprehensive benefits package. As the ESP Sales Manager, you will serve as the primary leader responsible for achieving sales targets, elevating team capability, and ensuring flawless execution of our sales process. You will coach, mentor, and inspire your team to deliver consistent, high-quality sales results, while also partnering closely with senior leadership on strategy, process improvements, and the ongoing development of the ESP program. What You'll Do: Sales Leadership & Performance Management Drive the team to achieve and exceed sales goals through consistent coaching, motivation, and execution of sales strategy. Implement, monitor, and reinforce weekly and monthly sales strategies and goals defined by senior leadership. Conduct monthly (and as needed weekly) team meetings to communicate performance expectations, strategic initiatives, and organizational updates. Review, analyze, and publish daily/weekly/monthly performance reporting including QA metrics, KPIs, adherence, productivity trends, and pipeline movement. Conduct recurring 1:1s and formal performance reviews; set clear performance goals and track progress with proper documentation. Manage performance effectively by identifying issues early, providing corrective action when appropriate, and recognizing strong performance. Provide in-the-moment coaching using CRM insights, call reviews, and real-time opportunity analysis to improve quote conversion and close rates. Coaching, Development & Training Mentor, coach, and develop team members into high-performing sales professionals. Deliver ongoing sales training including sales process, objection handling, quote follow-up strategies, and customer retention techniques. Equip team members with updated sales tools, process documentation, and best practices. Ensure consistent adoption of the sales methodology and coaching framework within the team. Facilitate new-hire onboarding and skill ramp-up to accelerate time-to-productivity. CRM, Tools & Process Management Manage and reinforce effective use of CRM for pipeline hygiene, accurate forecasting, and real-time coaching opportunities. Maintain CRM hygiene standards and ensure full adoption of system best practices across the team. Monitor daily activity metrics (calls, follow-ups, productivity) and ensure operational consistency. Identify process gaps and partner with leadership / operations to improve systems, workflows, and sales enablement tools. Recruiting & Talent Pipeline Participate in new-hire interviews and partner with Talent Acquisition to select high-caliber candidates. Provide feedback to recruiting to continuously refine the sales hiring profile. Support new-hire onboarding, shadowing, and early performance mentorship. Cross-Functional Collaboration & Communication Collaborate with internal departments (Customer Service, Marketing, Product, Operations) to promote internal channels and support broader business initiatives. Communicate trends, customer feedback, and frontline insights to senior leadership to influence strategy and product enhancements. Serve as a communication bridge between the floor and leadership, ensuring alignment, clarity, and execution. Customer Engagement & Issue Resolution Support escalated customer interactions to ensure professional, timely, and effective resolution. Model exceptional customer service behavior and reinforce service standards across the team. Operational Excellence Maintain staffing schedules, timecard approval, and attendance expectations. Monitor compliance with company policies, sales standards, and regulatory requirements. Support incentive programs, SPIFs, and performance contests to drive engagement and results. Maintain a positive, high-accountability culture rooted in teamwork, transparency, and continuous improvement.

Requirements

Property & Casualty Licensed in the state of Colorado, or ability to gain a Property & Casualty License
Bachelor's degree in business, finance, or a related field (preferred)
5+ years of supervisory or management experience in Insurance field (required)
Proven experience in an insurance sales leadership role, with a track record of leading your team to meet or exceed sales targets
Results-oriented and able to motivate and inspire a sales team
Strong knowledge of insurance products, underwriting guidelines, and industry regulations
Excellent verbal communication, interpersonal, and leadership skills, organizational and time management skills, leadership and coaching skills
Familiarity with Windows operating systems; highly proficient in Office (Excel, Word, PowerPoint, Outlook) and usage of Salesforce or similar CRM software and sales tracking tools
Data-driven mindset with the ability to analyze reports and make informed decisions.

Responsibilities

Sales Leadership & Performance Management Drive the team to achieve and exceed sales goals through consistent coaching, motivation, and execution of sales strategy.
Implement, monitor, and reinforce weekly and monthly sales strategies and goals defined by senior leadership.
Conduct monthly (and as needed weekly) team meetings to communicate performance expectations, strategic initiatives, and organizational updates.
Review, analyze, and publish daily/weekly/monthly performance reporting including QA metrics, KPIs, adherence, productivity trends, and pipeline movement.
Conduct recurring 1:1s and formal performance reviews; set clear performance goals and track progress with proper documentation.
Manage performance effectively by identifying issues early, providing corrective action when appropriate, and recognizing strong performance.
Provide in-the-moment coaching using CRM insights, call reviews, and real-time opportunity analysis to improve quote conversion and close rates.
Coaching, Development & Training Mentor, coach, and develop team members into high-performing sales professionals.
Deliver ongoing sales training including sales process, objection handling, quote follow-up strategies, and customer retention techniques.
Equip team members with updated sales tools, process documentation, and best practices.
Ensure consistent adoption of the sales methodology and coaching framework within the team.
Facilitate new-hire onboarding and skill ramp-up to accelerate time-to-productivity.
CRM, Tools & Process Management Manage and reinforce effective use of CRM for pipeline hygiene, accurate forecasting, and real-time coaching opportunities.
Maintain CRM hygiene standards and ensure full adoption of system best practices across the team.
Monitor daily activity metrics (calls, follow-ups, productivity) and ensure operational consistency.
Identify process gaps and partner with leadership / operations to improve systems, workflows, and sales enablement tools.
Recruiting & Talent Pipeline Participate in new-hire interviews and partner with Talent Acquisition to select high-caliber candidates.
Provide feedback to recruiting to continuously refine the sales hiring profile.
Support new-hire onboarding, shadowing, and early performance mentorship.
Cross-Functional Collaboration & Communication Collaborate with internal departments (Customer Service, Marketing, Product, Operations) to promote internal channels and support broader business initiatives.
Communicate trends, customer feedback, and frontline insights to senior leadership to influence strategy and product enhancements.
Serve as a communication bridge between the floor and leadership, ensuring alignment, clarity, and execution.
Customer Engagement & Issue Resolution Support escalated customer interactions to ensure professional, timely, and effective resolution.
Model exceptional customer service behavior and reinforce service standards across the team.
Operational Excellence Maintain staffing schedules, timecard approval, and attendance expectations.
Monitor compliance with company policies, sales standards, and regulatory requirements.
Support incentive programs, SPIFs, and performance contests to drive engagement and results.
Maintain a positive, high-accountability culture rooted in teamwork, transparency, and continuous improvement.