Equity Product Marketing Manager

Neuberger Berman•New York, NY

5d•Hybrid

About The Position

We are looking for a Product Marketing Manager to play a pivotal role in developing and executing global marketing strategies for our equity investment products. This role supports teams in New York, London, MENA, and APAC, and requires a deep understanding of equity markets, investment products, and the distinct needs of both institutional and intermediary channel partners. You will collaborate closely with investment partners—including Portfolio Managers and Client Portfolio Managers (CPMs)—and work cross-functionally with colleagues in marketing, as well as sales, creative, and legal. This role is dynamic and highly collaborative. You’ll own clearly defined equity marketing coverage areas while partnering regularly with colleagues across marketing and the broader firm on interconnected initiatives.

Requirements

7+ years’ experience in asset management product marketing with a focus on equity strategies (preferably experienced in working with both institutional and intermediary channels).
Bachelor’s degree in marketing, Finance, Economics, or related field; advanced degree or certifications (e.g., CFA, CIMA) preferred.
Strong investment literacy of equity markets, investment products, and the asset management industry. ability to translate equity strategies, performance/attribution, and macro views into clear, compliant client messaging.
Excellent writing, editing, and visual storytelling skills; adept at simplifying complex concepts and creating client-focused narratives.
Demonstrated track record to distill complex investment concepts into clear, compelling messages, executing integrated campaigns and building sales enablement assets (decks, battlecards, advisor scripts) in partnership with PMs, sales, compliance, and creative
Excellent project management skills and ability to work effectively across diverse teams and stakeholders.
Proficiency in Microsoft Office; familiarity with CRM, marketing automation, and data visualization tools a plus.
Highly organized, detail-oriented, and able to manage multiple priorities in a fast-paced, dynamic environment and adapt to changing priorities and deliver results
Creative, agile thinker and problem-solver willing to challenge existing models and propose scalable solutions.
Strong collaborator who can also work independently; skilled at synthesizing feedback and moving projects forward efficiently amid changing priorities.
Neuberger Berman is unable to offer visa sponsorship for this position. Applicants must be authorized to work in the United States without the need for current or future sponsorship.

Nice To Haves

advanced degree or certifications (e.g., CFA, CIMA)
familiarity with CRM, marketing automation, and data visualization tools

Responsibilities

Develop and implement comprehensive marketing plans and campaigns for equity investment products (mutual funds, SMAs, and other vehicles) tailored to institutional and intermediary audiences across web, email, social, webinars, and sales enablement.
Partner with investment teams to translate complex strategies and market views into clear, client-focused messaging and engaging content (articles, PM videos, positioning visuals) using a standardized framework.
Work closely with portfolio managers, sales, digital, compliance, and creative teams to ensure timely product positioning, consistent messaging, and strict regulatory adherence.
Project manage marketing materials (creating decks for new strategies or teams, writing video scripts, developing brochures or flyers) end-to-end: intake, drafting, investment and compliance reviews, creative production, quality assurance, and distribution.
Track, analyze, and report campaign effectiveness and product engagement across the funnel (awareness, consideration, conversion, engagement); recommend optimizations and run A/B tests.
Monitor market trends, competitor activity, and global client feedback/ needs to inform strategy, content themes, product enhancements, and identify opportunities.
Contribute to global marketing initiatives—understand what’s happening across regions and adapt messaging to local priorities (e.g., focusing on specific themes or opportunities in the US vs. UK).
Review and respond to requests for marketing collateral (flyers, webinars, etc.), often with quick turnaround.
Continuously evaluate market conditions and propose new strategies that drive ROI.