Entertainment Market Research Manager or Senior Manager

National Research Group•New York, NY

20d•$75,000 - $100,000•Hybrid

About The Position

We’re looking for a Research Manager or Senior Research Manager to join our entertainment research team—partnering with the world’s top studios and streaming platforms to shape the content and campaigns that fuel cultural conversations. You’ll manage end-to-end research initiatives, from crafting surveys and discussion guides to transforming data into compelling narratives that address key strategic questions—primarily focused on Film and TV content and marketing. If you’re passionate about both qualitative and quantitative research, love visualizing data and uncovering insights with clarity and confidence, and thrive as a subject matter expert in the entertainment space, this is the role for you.

Requirements

Experience – We’d love for you to have 3+ years’ experience working in consumer insights, consumer research or in an analyst/strategy role. A strong focus on entertainment is preferred.
Research practitioner with custom research expertise – You have a strong foundation in custom research across qualitative and quantitative research methodologies, including survey writing, data tab review, quality control, and analytical rigor. Your ability to adapt, think critically, and solve problems is key to delivering high-quality insights in a fast-paced, client-centric environment.
Writing and Storytelling – You know how to connect the dots and turn complex research findings into clear, compelling narratives. You’re not just reporting what the data says – you’re explaining what it means and why it matters. Whether you are writing a report, building a presentation, or presenting to a client, you bring insights to life in a way that captures attention and drives decisions.
Data Driven – You’re an expert at working with data to identify trends and insights, including both structured (i.e. data and hard numbers) and unstructured (i.e. interviews and qualitative) data. Advanced data visualization skills using tools such as Excel, PowerPoint, Google Docs and Slides is preferred.
Self-starter – You’re internally-motivated who continuously strives to get things done well, regardless of challenges encountered. You successfully manage time and multiple competing priorities to ensure deadlines are always met. This person should be able to take direction but not wait for direction.
Clear and Proactive Communicator – You have excellent verbal and written communication skills and are able to communicate clearly and succinctly. You’re comfortable asking questions and sharing your point of view.
Client-centric – You have experience nurturing and building relationships with clients, understanding their goals and ensuring we deliver on those and confidently provide strategic guidance to them.
Great Team Member – You’re a team player who is able to work collaboratively and harmoniously within a team and across teams. You will roll up your sleeves to help get the job done and no task is beneath you. You welcome feedback because you have a zest for learning and growing.
Leadership – You can mentor and inspire junior team members.
Passion – You live and breathe all things film and TV and love turning audience behavior into strategy.
Your degree(s)– You have a B.A./B.S. degree in areas such as Social Sciences, Psychology, Business, Marketing, Market Research, Statistics, Economics or a related field. Additional degrees are welcome!

Responsibilities

Manage end to end custom quantitative and qualitative research projects, including proposal design, methodology approach, questionnaire and discussion guide development, data analysis and storytelling.
Projects may include concept and greenlight evaluation, brand studies, content optimization tests, messaging/positioning evaluation, creative materials tests, post release and franchise development, market sizing, segmentation and custom landscapes.
Translate research data into clear, actionable insights and recommendations through visual, creative and story-driven reports.
Partner with internal and external operations teams (programming, fieldwork, facilities, moderators, data processing) to drive projects forward on stringent timelines.
Build relationships through effectively managing day-to-day client interaction and helping solve client issues and concerns.
Help provide direction to analysts on the team, giving meaningful feedback on all aspects of a project and training analysts across methodologies.
Drive successful project execution, collaborating with senior team members and providing input and oversight to junior team members on quality control processes at each step of the research lifecycle, from checking survey programming logic, questionnaire proofing, number checking and proofing reports and presentations for accuracy.

Benefits

Flexible/Remote work with optional usage of our great offices in Culver City and New York
Unlimited PTO, volunteer days and a generous number of recharge days including a full office closure during the week of Christmas and New Year’s
Medical, Dental, and Vision Insurance Plans
401K with company match
Generous paid Parental Leave
Regular performance evaluations with opportunities for promotions and merit increases
Educational and training reimbursement plan and other training and professional development opportunities
Employee perks program (includes discounts on travel, hotels, cars, fitness, movie tickets and more)
Resources available for mental health, inclusive care and family building
NRGratitude – our company-wide employee recognition program
Regular team/company events and activities including annual summer and holiday parties
Pet friendly headquarters and pet insurance options