Enterprise Marketing and Communications Technology Manager
About The Position
The Office of Communications and Marketing (OCM) at MUSC is seeking a passionate and forward-thinking Marketing Technology (MarTech) Manager to help lead our transformation into a more agile, customer-centric, and innovative organization. We’re seeking change agents who thrive in fast-paced environments, embrace continuous evolution, and are eager to make a meaningful impact across MUSC’s Health, Research, and University divisions. We are seeking a technically skilled and strategically minded manager to lead the development, integration, and optimization of our marketing technology stack. This role will be instrumental in enabling modern, data-driven marketing communications across health care and university initiatives by aligning tools, platforms, and processes to support campaign execution, personalization, and performance measurement. A key focus of this role will be managing relationships with external vendors and technology partners to ensure seamless execution and alignment with organizational goals.
Requirements
- Bachelor's Degree or Equivalent Work Experience: 7 years progressive work experience and 2 years management experience.
Nice To Haves
- Bachelor’s or master’s degree in marketing, Information Systems, Business Technology, or related field.
- 4–6 years of experience in marketing operations, MarTech implementation, or digital transformation.
- Leverage of AI tools in areas like predictive analytics, generative AI, conversational AI, SEO optimization.
- Proven experience with platforms such as Salesforce, Marketo, HubSpot, Adobe Experience Cloud, Google Tag Manager, and CDPs.
- Strong understanding of data privacy regulations (e.g., HIPAA, GDPR) and compliance in health care and education settings.
- Demonstrated success in managing vendor relationships, including contract negotiation, performance tracking, and strategic alignment.
- Excellent project management and cross-functional collaboration skills.
- Familiarity with higher education CRM systems
- Experience with healthcare marketing platforms and EMR/CRM integrations.
- Knowledge of API integrations and data architecture.
- Ability to translate marketing goals into technical requirements and solutions.
Responsibilities
- Design a roadmap and implement a phased approach to achieve a scalable MarTech stack that supports multi-channel personalized marketing, CRM integration, and analytics.
- Evaluate, onboard, and manage marketing platforms including automation tools, customer data platforms (CDPs), content management systems (CMS), and analytics solutions.
- Create a roadmap to evolve OCM’s leverage of AI technologies that help deliver higher ROI campaigns and drive internal efficiency while reducing operational costs.
- Serve as the liaison for external vendors and technology partners, ensuring deliverables, timelines, and integrations meet strategic and operational needs.
- Collaborate with IT, data teams, and external agencies to ensure seamless integration and data flow across systems.
- Partner with marketing strategists and external agencies to enable campaign execution and ensure technology supports performance tracking and iterative learning.
- Develop documentation, training, and governance models to ensure consistent and compliant use of marketing technologies.
- Monitor platform performance, troubleshoot issues, and recommend enhancements to improve efficiency and ROI.
- Stay current with MarTech trends and innovations, identifying opportunities to enhance personalization, automation, and audience targeting.
- Provide marketing subject matter expertise and requirements longer term as the enterprise determines its CRM strategy.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Number of Employees
5,001-10,000 employees
