Enterprise Field Marketing Manager

Axon•Scottsdale, AZ

22h•Hybrid

About The Position

Join Axon and be a Force for Good. At Axon, we’re on a mission to Protect Life. We’re explorers, pursuing society’s most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other. Life at Axon is fast-paced, challenging and meaningful. Here, you’ll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter. Your Impact You will redefine how Axon shows up in the real world and turn our mission into unforgettable, high-impact experiences that drive growth across enterprise markets. You’ll lead the charge in bringing Axon into new frontiers like retail and healthcare, translating our technology in moments that resonate with entirely new audiences—from hospital systems to major retailers. You’ll create experiences that don’t just showcase our products- they prove their value in environments where safety, trust, and outcomes matter most. From executive roundtables to industry-defining activations, you’ll build a field marketing engine that opens doors, accelerates deals, and positions Axon as a category leader beyond public safety. If we win in the field—we win the market. This role owns that.

Requirements

4+ years of experience in field marketing or event marketing, with ownership of large-scale programs
Proven track record of driving pipeline and revenue through events and field initiatives
Experience supporting enterprise sales and account-based strategies
Strong experience planning and executing high-quality, high-stakes events and activations
Ability to break into new markets or verticals (retail, healthcare, or similar) and tailor strategies accordingly
Creative, out-of-the-box ideas to field programs that capture attention, differentiate Axon and drive meaningful engagement with enterprise customers
Ability to turn complex, technical solutions into compelling, real-world experiences
Experience using data and insights to measure performance and optimize programs
Familiarity with AI and emerging tools to enhance execution and personalization
Strong cross-functional collaboration and stakeholder management skills
High standards for execution, creativity, and detail
Alignment with Axon’s values: ownership, candor, curiosity, and a commitment to building trust in service of our mission to Protect Life

Responsibilities

Drive Axon’s enterprise field marketing strategy, with direct accountability for pipeline generation and revenue influence
Design and execute a portfolio of high-impact events and experiences—including owned events, executive engagements, industry conferences, and customer activations
Lead expansion into retail and healthcare verticals, developing targeted programs that resonate with new buyers and use cases
Partner closely with Enterprise Sales to align on target accounts, priority markets, and deal acceleration strategies
Build account-based and executive-level experiences that drive meaningful engagement with key decision-makers
Create standout, differentiated activations that break through traditional B2G/B2B noise and reflect the ambition of Axon
Establish scalable frameworks and playbooks for field marketing execution across regions
Identify high-leverage opportunities (major industry moments, launches, partnerships) and turn them into high-impact experiences
Build strong relationships with customers, partners and internal stakeholders
Own performance metrics—tracking pipeline, ROI, and engagement to continuously improve outcomes
Leverage AI and emerging tools to enhance personalization, follow-up, and scalability of programs
Manage vendors, agencies, and/or internal contributors to deliver high-quality execution at scale
Act as a strategic advisor on how Axon shows up in-market across enterprise audiences