Enterprise Engagement Consultant (hybrid)

Utica National Insurance Group•New Hartford, NY

16h•$75,000 - $107,000•Hybrid

About The Position

At Utica National Insurance Group, over 1,300 employees countrywide take our corporate promise to heart every day: To make people feel secure, appreciated, and respected. While we had humble beginnings in 1914, today the Utica National Insurance Group is an “A” rated $1.7B award-winning, nationally recognized organization providing personal and commercial property & casualty insurance products and services. Our Mission is to continually meet the needs of our policyholders, agent/customers and employees resulting in sustainable profitable growth in an increasingly competitive marketplace. We are proud to sell our products through more than 2,200 independent insurance agents around the country as we have been since 1928. These agents provide their clients with valuable insight and resources. And, as the second-largest insurer of Agents’ Errors and Omissions (E&O) business in the United States, we insure many of the agents who work with our policyholders. Our purpose is to make people feel secure, appreciated, and respected. These Values define the character of our employees. They personify Utica National – describing what it means to “be Utica National” and how we approach doing business. Together, with our agents, we are committed to providing our mutual policyholders with valuable services and products to help them feel secure. The Enterprise Engagement Consultant role is responsible for aligning marketing strategies with organizational goals to drive business growth. This position develops and executes comprehensive marketing and communication plans informed by marketplace analysis. Working closely with senior leadership, subject matter experts, content creators, and designers, the role crafts compelling product announcements and messaging that resonate with target audiences.

Requirements

Bachelor's Degree preferred or equivalent business experience.
2-4 years preferred.

Responsibilities

Outline marketing and communication needs that will drive the organizations goal to meet business objectives, given the marketplace analysis.
Work with senior leadership, key subject matter experts, content creators and designers to create the desired content, including drafting product announcements and compelling messages.
Implement, drive and maintain the most profitable and strategic marketing campaign to position, and promote company’s products and services, working with SMEs, content creators and designers.
Lead the day-to-day oversight of our external digital channels, create inspirational, informative, and engaging content.
Manage collaborative discipline with company’s business segment leaders and CoE’s to learn and translate technical details into benefits for our agents and policyholders.
Evaluate projects and monitor results using relevant KPIs and feedback from existing and prospective customers.
Manage projects, campaigns and calendar scheduling for created content and the planned release of each piece of content.
Manage and oversee a variety of marketing activities, including high-value sales tools and resources, as well as marketing collateral.
Work closely with copywriters for all assignments to ensure brand voice is consistent and appropriate.
Present well-thought-out plans, content strategy and content development to COO and CEO as well as other Senior Leaders withing our company.
Stay on top of marketing trends and emerging trends as well as adopt new and innovative technology.
Manage online product marketing reputation.
Serve as a marketing segment advocate and a go-to marketing expert.
Support Segment and Regional research, identification and collection of market competitive programs, coverage specifications and forms.
Creatively identify, produce, deliver, and manage digital content using a wide range of techniques, including email marketing, website landing pages, video production, social media, webinars, seminars, and more.
Provide staff support for special projects as assigned by manager.
Performs other duties as assigned.
Conforms with all corporate policies and procedures.

Benefits

Medical and Prescription Drug Benefit
Dental Benefit
Vision Benefit
Life Insurance and Disability Benefits
401(k) Profit Sharing and Investment Plan (Includes annual Company financial contribution and discretionary Profit Sharing contribution based upon annual company financial results)
Health Savings Account (HSA)
Flexible Spending Accounts
Tuition Assistance, Training, and Professional Designations
Company-Paid Family Leave
Adoption/Surrogacy Assistance Benefit
Voluntary Benefits - Group Accident Insurance, Hospital Indemnity, Critical Illness, Legal, ID Theft Protection, Pet Insurance
Student Loan Refinancing Services
Care.com Membership with Back-up Care, Senior Solutions
Business Travel Accident Insurance
Matching Gifts program
Paid Volunteer Day
Employee Referral Award Program
Wellness programs