Enterprise Content Strategist

Blue Cross and Blue Shield of Kansas • Topeka, KS

12d • Hybrid

About The Position

Blue Cross and Blue Shield of Kansas is looking to add to our Strategic Engagement team and has an opportunity for an Enterprise Content Strategist. This position is responsible for shaping, guiding, and executing enterprise-level communication strategies that articulate and advance the organization’s long-term vision, strategic priorities, and transformation agenda. This role serves as a strategic advisor, integrator, and galvanizer, translating complex business intelligence and strategy insights into clear, compelling narratives that drive alignment, engagement, and action across the organization. Working closely with executive and senior leadership, and key functional partners across the organization, this position ensures enterprise strategy is communicated consistently, meaningfully, and with measurable impact across all audiences. The Enterprise Content Strategist plays a pivotal role in connecting strategic work to the company’s mission and equipping leaders with communication tools that inspire confidence, transparency, and purpose. This position reports to the Director, Strategic Engagement. “This position is eligible to work hybrid or onsite in accordance with our Telecommuting Policy. Applicants must reside in Kansas or Missouri or be willing to relocate as a condition of employment.” Are you ready to make a difference? Choose to work for one of the most trusted companies in Kansas.

Requirements

• High school diploma or equivalent required.
• Bachelor’s degree in Strategic Communications, Journalism, Business Strategy, or related field of study preferred. In lieu of degree, an additional 3 years of relevant experience required.
• Minimum of 5 years of progressive experience in corporate communications, strategy, or organizational development, with a demonstrated ability to synthesize complex data and strategy into executive-level content required.
• Understanding of the interconnections of enterprise initiatives and effectively translates complex strategies and data insights into clear, relatable, and inspiring messages that unify enterprise priorities and reinforce organizational purpose.
• P a g e 2 | 2 Demonstrated ability to synthesize data, trends, and insights into compelling narratives that connect enterprise strategy to employee understanding and inspire informed action.
• Proven ability to build strong, collaborative partnerships across Strategy, Transformation, Change Management, Analytics, HR, and Corporate Communications teams to interpret data and craft storytelling that informs and strengthens enterprise strategic decision-making.
• Collaborates effectively with senior leaders to craft enterprise narratives, executive presentations, and vision communications that align strategy, inspire confidence, and drive shared understanding.
• Adept at communicating with clarity and influence through writing and editing, demonstrating the ability to craft executive-level messages with the appropriate tone and persuasive impact.
• Demonstrated understanding of organizational culture and change communication, using storytelling to celebrate progress, inspire connection, and reinforce a shared sense of organizational identity and pride.
• Skilled in transforming data into clear, compelling stories and visualizations using tools such as Tableau, Power BI, or similar platforms.

Nice To Haves

• Master’s degree in Strategic Communication, Business Administration, or Organizational Leadership strongly preferred.
• Familiarity with change management frameworks, strategy frameworks, analytics, and enterprise transformation initiatives strongly preferred.

Responsibilities

• Lead the development and execution of the holistic enterprise content and communication strategy that reinforces enterprise priorities, strategic work, and long-term objectives.
• Translate strategic plans, data insights, and market intelligence into high-impact content such as thought leadership pieces, executive briefs, enterprise reports, strategic dashboards, and enterprise storytelling campaigns.
• Partner with senior leaders to craft presentations, vision narratives, and organizational messages that clarify direction, build trust, and mobilize action.
• Define and manage content frameworks and messaging architecture to ensure cohesive, consistent strategic communication across departments and channels.
• Act as a key communication strategist translating confidential strategic plans into employee-facing actionable insights, ensuring alignment between strategy formulation and strategy execution.
• Collaborate with analytics and intelligence teams to synthesize insights into clear, actionable recommendations for executives and senior management.
• Develop and manage strategic communication plans and content for enterprise initiatives, including organizational change, innovation efforts, and major business priorities.
• Identify opportunities for organizational storytelling and leadership development that enable and activate the company’s transformation to being a more strategic, adaptable culture.
• Establish clear success metrics for internal-facing strategic communications and continuously refine approaches based on engagement analytics, feedback, and organizational outcomes.
• Benchmark against industry best practices in communications, change management, and strategic storytelling to continuously raise the quality and influence of internal and external messaging.

Benefits

• Base compensation is only one component of your competitive Total Rewards package
• Incentive pay program (EPIP)
• Health/Vision/Dental insurance
• 6 weeks paid parental leave for new mothers and fathers
• Fertility/Adoption assistance
• 2 weeks paid caregiver leave
• 5% 401(k) plan matching
• Tuition reimbursement
• Health & fitness benefits, discounts and resources

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees