Content Strategist

City of New York-posted 2 days ago

Full-time • Mid Level

Hybrid • New York City, NY

101-250 employees

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The Public Affairs department of the New York City Campaign Finance Board seeks a Content Strategist to lead strategic efforts across the agency’s digital and print communication platforms. In addition to creating content about the agency’s work and the public matching funds program, the Content Strategist will take a lead role in creating voter education content to inform and engage voters under the agency’s NYC Votes initiative. This position will report to our Associate Director of Digital Communications, and will supervise a digital-first content team, including a Social Media Manager and Digital Media Manager. We're looking for an exceptional writer and storyteller who wants to break down barriers to participation and engage New Yorkers in the electoral process by creating accessible, relevant information that meets New Yorkers where they are.

Implement the CFB’s content strategy across web, social, and print, including agency websites, social media channels, email and SMS campaigns, and Voter Guide output.
Create and maintain specialized content calendars built around key election dates and strategic ongoing goals for the Public Affairs division.
Provide strategic guidance for organic and paid campaigns, including targeting strategies, budgets, messaging, and success metrics.
Develop new approaches to adapt content and information to engage specific target audience groups among voters and potential voters, including underrepresented groups such as youth and immigrant voters.
Grow public-facing awareness around all aspects of the CFB mission, from founding to current initiatives including the matching funds program and contributions.
Leverage expanded partnerships with individuals and organizations to reinforce familiarity with NYC Votes information and grow credibility with internal and external audiences.
Write and edit original content for voters, volunteers, partner organizations, and the general public.
Directly supervise the Content Strategy team (Social Media Manager, Digital Media Manager, and other team members as needed) in the Marketing and Digital Communications unit.
Set long-term standards of management and leadership throughout the unit, allowing staff members to assume responsibilities that will allow for ongoing professional development.

Knowledge of digital content strategy across multiple platforms (web, social, print, SMS, email).
Knowledge of content planning practices, including how to build and maintain calendars tied to key events like elections.
Familiarity with performance marketing principles, including paid vs. organic digital strategies.
Knowledge of performance metrics and KPIs (e.g., engagement rates, open rates, impressions).
Familiarity with content accessibility standards (WCAG) and best practices for plain language.
Awareness of current digital media trends and evolving platform capabilities.
Understanding of content production workflows across web, design, social, and video.
Ability to translate agency goals into actionable and audience-relevant content strategies.
Ability to manage multiple priorities under tight deadlines, especially in high-volume election seasons.
Ability to synthesize feedback from multiple teams into a unified, compelling content direction.
Ability to lead a team with respect, transparency, and accountability.
Ability to interpret strategic plans and align daily content decisions with long-term objectives.
Ability to recognize opportunities for content improvement and act without needing external prompts.
Ability to foster collaboration across teams, breaking down silos while respecting boundaries.
Ability to identify and escalate accessibility and EEO-related issues appropriately.
Editorial and strategic writing: ability to craft persuasive, informative, plain-language content. Copywriting experience in the branding or agency world, understanding of how to use language in a concise yet meaningful way.
Digital content planning: calendar management, campaign mapping, coordination across teams.
Performance analysis: interpreting analytics and making data-informed content decisions.
Team leadership: supervising, mentoring, and conducting performance management.
Stakeholder communication: facilitating collaboration across internal and external partners.
Experience working alongside Art Directors/Creative Directors on creative campaigns, has a trained eye for audience-right visuals
Project management: administer deadlines, priorities, and long-term deliverables simultaneously.
Cultural competency: creating inclusive content and engaging respectfully with diverse communities.
Technical literacy: navigating content tools (CMS, email platforms, analytics dashboards, social schedulers).

Bachelor’s degree in communications, journalism, marketing, public policy, or a related field; advanced degree or equivalent professional experience a plus
4–6 years of experience in digital content strategy, editorial planning, or cross-channel campaign execution
Demonstrated experience managing or contributing to multi-platform content ecosystems, including social media, websites, email/SMS, and paid digital advertising
Proven ability to develop content for diverse and multilingual audiences, with an understanding of accessibility and language access best practices. Facility with language(s) other than English would be a significant asset. Experience with running multilingual campaigns or working with multilingual creators.
Strong understanding of editorial workflows, including managing content calendars and collaborating across creative, technical, and policy teams
Familiarity with New York City government, civic engagement initiatives, or voter education is highly desirable
Excellent communication and project management skills, with experience supervising or mentoring creative staff

The City of New York provides generous medical benefits (including dental and vision through respective unions or funds), retirement, tuition reimbursement, and additional ancillary benefits.
CFB offers a flexible and hybrid work schedule, opportunities for career development, learning & development (leadership training and coaching), wellness programs, and much more!
As a prospective employee of the City of New York, you may be eligible for federal loan forgiveness programs and state repayment assistance programs.

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