Enrollment Specialist

Tierra Encantada HQ•Minneapolis, MN

24d

About The Position

The Enrollment Specialist plays a key role in helping families join Tierra Encantada by managing leads, scheduling tours, and guiding families through every step of the enrollment journey. This role is responsible for nurturing prospective families from initial inquiry to confirmed enrollment, providing a warm, responsive, and knowledgeable experience that reflects Tierra Encantada's values and brand. The Enrollment Specialist also helps manage center capacity and classroom space through regular updates to enrollment "trackers," ensuring each center maintains accurate records of available spots, transitions, and withdrawals. This position blends customer engagement, data organization, and process execution to support the company's enrollment growth and exceptional family experience.

Requirements

Associate's or Bachelor's degree in Business, Marketing, Communications, Education, or related field preferred.
2+ years of experience in admissions, sales, enrollment, or customer service
Strong interpersonal and written communication skills; able to build rapport quickly with families.
Experience using CRM systems (e.g., HubSpot, Salesforce, ChildcareCRM, or similar).
Excellent organizational skills with strong attention to detail.
Proficiency with Microsoft Office and Google Workspace (Sheets, Docs, Gmail, etc.).
Ability to manage multiple priorities in a fast-paced environment.
Positive, team-oriented attitude with a commitment to continuous improvement.

Responsibilities

Lead Management Serve as the first point of contact for prospective families reaching out via web inquiries, phone calls, and email.
Respond promptly and professionally to all inquiries, ensuring families receive accurate and timely information.
Nurture leads through consistent and personalized follow-ups using approved messaging and CRM workflows.
Schedule and confirm tours for families, providing pre-tour communication and reminders.
Deliver a welcoming, informative experience for families throughout the enrollment process.
Tour Follow-Up and Conversion Conduct post-tour follow-up outreach to families to answer questions and encourage enrollment.
Track family progress through the CRM, ensuring all actions, notes, and communications are recorded accurately.
Monitor enrollment status and coordinate with the Centralized Enrollment Manager on strategies to increase conversion rates.
Support the preparation and distribution of enrollment materials, contracts, and deposit information.
CRM Management Maintain accurate, up-to-date information in the CRM, including lead stages, communication logs, and family preferences.
Run routine CRM reports to identify families in need of follow-up or additional engagement.
Assist in testing and improving CRM workflows, templates, and automation.
Ensure leads are properly assigned to the correct centers and stages in the funnel.
Tracking Space Update and maintain the enrollment "trackers" regularly, ensuring all classroom spaces, transitions, and upcoming withdrawals are reflected accurately.
Track child transitions between classrooms (e.g., infant to toddler, toddler to preschool) to ensure space continuity.
Identify discrepancies or potential capacity issues Collaboration & Communication Work closely with the Manager, Marketing, and Operations teams to ensure alignment on messaging and capacity.
Communicate regularly with Center Directors and administrative staff regarding new enrollments, withdrawals, and transitions.
Provide excellent customer service, aligning with Tierra Encantada's brand and values.