Enrollment Manager

Spring Education Group•West Chester, PA

3d•Remote

About The Position

As a key leader within our Enrollment Department, the Enrollment Manager oversees and develops a high-performing team of Enrollment Advisors who serve as trusted partners to students and families throughout the enrollment lifecycle. This role blends compassionate leadership, operational excellence, and data-driven strategy to drive engagement, retention, and re-enrollment outcomes. Laurel Springs School is a pioneer in online K–12 private education, offering WASC-accredited, flexible, and personalized learning experiences since 1991. We engage global learners in an education that values individuality, integrates passions into academic pathways, and fosters inquiry, growth, mastery, purpose, and independence. The Enrollment Manager plays a critical role in shaping the student and family experience while directly impacting long-term school growth. This position partners cross-functionally with department leaders to execute strategic enrollment initiatives and continuously improve systems, workflows, and service delivery.

Requirements

Bachelor’s degree in a related field required
Proven leadership experience in admissions, enrollment management, or retention sales
Experience leading and developing teams to achieve performance goals
Proficiency with CRM systems (Salesforce preferred)
Strong working knowledge of Google Workspace (G-Suite), Learning Management Systems (LMS), and Student Information Systems (SIS)
Demonstrated ability to manage competing priorities and deadlines in a fast-paced, remote environment
Strong analytical, interpretive, evaluative, and constructive thinking skills
Exceptional interpersonal, written, and verbal communication skills
Highly organized with a proactive, solutions-oriented approach
Access to dependable, high-quality internet
Quiet, professional workspace
Availability during standard work hours (Monday–Friday, 8:30 am–5:00 pm ET)

Nice To Haves

Master’s degree strongly preferred

Responsibilities

Lead, coach, and develop a team of Enrollment Advisors supporting families from admission through enrollment and re-enrollment.
Drive re-enrollment growth by implementing effective, relationship-centered sales and retention strategies aligned with the school’s strategic plan.
Establish clear performance expectations, workflows, and accountability measures tied to enrollment, retention, and service-level goals.
Monitor team and individual KPIs, including re-enrollment conversions, outreach activity, responsiveness, and CRM data quality.
Conduct regular performance reviews using data to guide coaching conversations, recognize success, and close performance gaps.
Provide consistent feedback and professional development support to ensure high-quality family and student experiences.
Handle and resolve escalated or complex family concerns with professionalism, discretion, and a solutions-oriented mindset.
Design, execute, and evaluate targeted email, phone, and SMS outreach campaigns to improve engagement, advance re-enrollment opportunities, and increase pipeline conversion.
Collaborate cross-functionally with academic, operations, and leadership teams to support strategic enrollment initiatives.
Contribute to continuous improvement efforts through data analysis, reporting, and process optimization.
Take on additional responsibilities as assigned to support school growth and operational excellence.