Enrollment Management Communications Specialist

Spelman College Portal • Atlanta, GA

24d

About The Position

The position of Enrollment Communication Specialist will be at the forefront of creating and executing comprehensive communication strategies for the Enrollment Division, encompassing departments such as Admissions, Financial Aid, Registrar, Career Planning, and the eSpelman program. This role requires an experienced professional with a strategic mindset, a strong background in enrollment marketing and communications, and the ability to collaborate across diverse departments. The successful candidate will play a pivotal role in ensuring cohesive messaging and effective communication across the entire student lifecycle.

Requirements

• Bachelor’s degree in Communications, Marketing, Public Relations, or a related field, with 3-5 years of progressive, relevant, full-time professional experience.
• Strong project management skills and ability to coordinate communication efforts across diverse departments.
• Excellent written and verbal communication skills.
• Familiarity with current trends and best practices in enrollment marketing and digital communication.
• Proficiency in data analysis tools and the ability to derive insights for continuous improvement.
• Strong time management skills and ability to work well in a fast-paced environment.

Nice To Haves

• Master’s degree preferred.
• Proven experience in enrollment marketing, communications, or related roles within higher education strongly preferred.

Responsibilities

• Strategic Planning and Coordination: Develop and implement an integrated communication plan that aligns with the enrollment goals of Admissions, Financial Aid, Registrar, Career Planning, and the eSpelman program. Coordinate to identify and work with 3rd party partners on marketing strategy and content to ensure brand consistency.
• Content Development and Management: Create compelling and targeted content for various communication channels, including websites, social media, email campaigns, and printed materials, addressing the unique needs of each department. Oversee the development of content that highlights the value proposition of each department within the Enrollment Division. Develop communications on behalf of the Sr Vice President for internal and external audiences.
• Collaborative Campaigns: Collaborate with each department to develop and execute communication campaigns that support engagement goals for recruitment, financial aid awareness, academic planning, career development, and the eSpelman program. Ensure that communication strategies align with the specific goals and timelines of each department. Enrollment Management Communications Specialist 07/01/2024 page 2 of 3 Collaborate with respective departments to ensure effective communication before, during, and after key events. Foster strong collaborative relationships with departments within the Enrollment Division and other relevant stakeholders for marketing and recruitment materials. Serve as the primary liaison between Enrollment Management and Strategic Communications and External Relations division; and work collaboratively to ensure coherence with College communications priorities, initiatives and goals.
• Digital Marketing and Data Analysis: Recommend digital marketing strategies to enhance the online presence of the Enrollment Division. Implement data-driven analysis to measure the effectiveness of communication campaigns and make strategic recommendations for improvement.
• Flexibility and Innovation Other duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 501-1,000 employees