Enrollment Communication Specialist

Abilene Christian University • Abilene, TX

31d • Onsite

About The Position

The Enrollment Communication Specialist is responsible for developing and executing communication plans for the Abilene Christian University Enrollment Marketing team. This individual will work closely with the Associate Director of Enrollment Marketing to write targeted messaging that effectively communicates the benefits and unique features of our institution to prospective students.

Requirements

• Bachelor's degree in marketing, communications, or a related field.
• Excellent written and verbal communication skills.
• Strong project management and organizational skills.
• Familiarity with enrollment marketing, data and analytics.
• Comfort with interviewing students, faculty and alumni.
• Ability to write for multiple tones and audiences.
• Proficiency in Microsoft Office and Google Suite.
• Ability to work independently and as part of a team.
• Willingness to adjust plan quickly
• Comfortable in a collaborative space

Nice To Haves

• Knowledge of enrollment management software (Slate) is a plus.

Responsibilities

• Create engaging copy for a variety of enrollment marketing materials, including emails, landing pages, brochures, and social media posts.
• Collaborate with cross-functional teams, including design and web development, to ensure that all enrollment marketing materials are visually appealing and on-brand.
• Analyze enrollment data and adjust communication strategies accordingly to ensure maximum effectiveness.
• Stay up-to-date with industry trends and best practices in enrollment marketing and communication.
• Build relationships with campus partners, including admissions counselors and academic departments, to ensure a cohesive and consistent enrollment message across all channels.
• Monitor and track enrollment marketing campaigns to measure success and make data-driven decisions for future campaigns.
• Develop and execute comprehensive communication plans that align with enrollment goals and objectives.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level