Engagement Officer
About The Position
The W. P. Carey School of Business, Office of Advancement, is seeking a detail-oriented and tech-savvy Engagement Officer to support strategic alumni engagement initiatives. Under general supervision, this individual will be responsible for tracking and reporting alumni engagement metrics, managing online engagement platforms such as Hivebrite, and coordinating virtual programming and communications that foster meaningful alumni connections. This position plays a key role in supporting the advancement team’s data-driven approach to engagement strategy and in strengthening the school’s ability to reach, involve, and serve a global alumni network. The ideal candidate is organized, analytical, and motivated to use technology and insights to improve outreach and engagement outcomes.
Requirements
- Bachelor's degree and five (5) years of experience appropriate to the area of assignment/field; OR, Any equivalent combination of experience and/or training from which comparable knowledge, skills and abilities have been achieved.
Nice To Haves
- Experience with data management, CRM systems (e.g., Salesforce), or alumni engagement platforms (e.g., Hivebrite, Graduway, Anthology).
- Familiarity with event platforms and virtual meeting tools such as Zoom or Microsoft Teams.
- Demonstrated ability to create data reports and analyze engagement trends.
- Strong organizational and project management skills, with attention to detail.
- Excellent written and verbal communication skills.
- Experience supporting engagement or communication initiatives in a university or nonprofit setting.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Collaborative mindset and comfort working in a cross-functional team.
- Proficiency with Microsoft Office Suite, including Excel, Word, PowerPoint and Outlook.
- Flexibility to work occasional evenings and weekends to support events.
Responsibilities
- Maintain and update alumni engagement data across platforms; track participation in events, volunteer programs, digital engagement, and more.
- Serve as administrator for the W. P. Carey alumni engagement platform (e.g., Hivebrite), including content management, user engagement, analytics, and technical troubleshooting.
- Develop and manage reports and dashboards that provide insights into engagement activity, trends, and opportunities.
- Collaborate with Advancement and Marketing/Communications teams to create and publish content that drives alumni involvement across online channels.
- Plan and support virtual alumni engagement initiatives, including webinars, networking sessions, digital campaigns, and community-building events.
- Monitor and assess performance of online initiatives and recommend improvements to enhance reach and impact.
- Support execution of in-person and hybrid events by helping track attendance, sending communications, and managing data follow-up.
- Provide technical and administrative support for email campaigns, registration platforms, and survey tools.
- Assist in managing engagement-related inquiries and ensuring a positive experience for alumni users and volunteers.
- Work closely with W. P. Carey Alumni Engagement team members to support overall alumni engagement goals and reporting needs.
- Perform other duties as assigned to support the mission of the W. P. Carey Office of Advancement Alumni Engagement team.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
5,001-10,000 employees
