Engagement Manager

Girl Scouts Carolinas Peaks to Piedmont Inc•Greensboro, NC

3d•Hybrid

About The Position

At Girl Scouts Carolinas Peaks to Piedmont, we build confidence and leadership and help girls across 40 counties in central and western North Carolina realize their full potential. Through our four program pillars — Life Skills, Entrepreneurship. Outdoors and STEM — girls develop a strong sense of self, positive values, a willingness to take on challenges, healthy relationships, and the skills to solve problems in their communities. Behind every badge earned and every experience delivered is a dedicated team committed to helping girls discover their strengths, grow courage and confidence, and make the world a better place. WORK LOCATION: Remote Hybrid role based in Greensboro, NC & within assigned territory. SUMMARY OF POSITION The Engagement Manager is accountable for reaching or exceeding membership targets in assigned jurisdiction by developing, implementing and assessing comprehensive, full-cycle, year- round recruitment and retention strategies to increase girl and volunteer membership. They develop and foster community partnerships with key stakeholders (school systems, business partners, community centers, etc.) to enhance recruitment opportunities. The Engagement Manager is responsible for membership lead identification and conversion, new volunteer recruitment and retention through onboarding/orientation and new leader first-year experience and ensuring operational health and growth of assigned service units.

Requirements

Bachelor’s degree in marketing, communication, non-profit management, leadership or related field or an equivalent combination of education and directly related experience.
Experience in membership development and recruitment or a similar sales model.
A successful track record in achieving sales-related goals and in delivering complex projects in a timely, accurate manner.
Experience and comfort with data-driven decision-making.
Ambition, drive and sense of urgency to achieve membership goals (sales).
Strong verbal and written communication skills; comfort and ability to present to audiences of a variety of sizes and demographics.
Willingness and ability to work regular and varied hours, including frequent evenings and some weekends.
Experience with a variety of software including Microsoft Office is required. Salesforce or other CRM software experience is highly preferred.
Subscribe to the principles of the Girl Scout Movement and become and remain a registered member of GSUSA, Girl Scouts Carolinas Peaks to Piedmont.
Successfully pass criminal and driver background investigation.
Valid state-issued driver’s license, valid auto insurance, acceptable driving record and access to a vehicle on a daily basis and willingness and ability to travel throughout the council’s geographic area.

Responsibilities

Research and analyze community demographics, membership statistics and needs and develop, design and conduct recruit and retention plan for girl and volunteer membership growth in designated geographic areas.
Cultivate relationships with appropriate community leaders, organizations and businesses to increase the visibility of Girl Scouting in the community and provide recruitment opportunities.
Establish and maintain appropriate volunteer support teams (service unit teams) to accomplish key priorities for recruitment and retention by selecting, appointing, supporting and coaching service unit specialists/service team volunteers to support troop level volunteers in providing troop-level programming.
Ensure membership leads are successfully followed through the conversion pipeline, resulting in membership, including placement in troop or as an individually registered member.
In partnership with the Girl Scout Experience Team, deliver new volunteer onboarding and orientation and develop and implement appropriate strategies to support first-year volunteers to enhance retention.
Develop and leverage strategies to support the troop and service unit volunteer experience.
Recruit, orient and provide placement opportunities for short-term, episodic volunteers in partnership with the Experience team.
Serve as the main point of contact for assigned service units/geographic area volunteers for support services and resources and to provide pertinent information between service areas and council staff.
Engage cross-functionally with teammates to fully support annual council membership recruitment and retention plans.
Participate actively in developing environments that foster diversity, equity, inclusion and access through words, actions and attitude. Ensure work plans are designed to enhance the diversity of our membership.
Perform other duties as necessary or assigned.